Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book argues that we are witnessing the emergence of 'commercial democracy' in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs' relationship to post-truth politics, and the transformation of cultural intermediaries into 'social brokers'. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, 'the public' and the very idea of 'publicity' are transformed. 128 pp. Englisch. N� de r�f. du vendeur 9783319891910

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Public Relations Capitalism: Promotional Culture, Publics and Commercial Democracy

Cronin, Anne M.

Edit� par Palgrave Macmillan (2019)

ISBN 10 : 331989191X ISBN 13 : 9783319891910

Neuf Paperback Quantit� disponible : 2

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Revaluation Books
(Exeter, Royaume-Uni)

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Description du livre Paperback. Etat : Brand New. reprint edition. 120 pages. 8.00x6.00x0.50 inches. In Stock. N� de r�f. du vendeur x-331989191X

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Public Relations Capitalism : Promotional Culture, Publics and Commercial Democracy

Anne M. Cronin

Edit� par Springer International Publishing (2019)

ISBN 10 : 331989191X ISBN 13 : 9783319891910

Neuf Taschenbuch Quantit� disponible : 1

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AHA-BUCH GmbH
(Einbeck, Allemagne)

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Description du livre Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book argues that we are witnessing the emergence of 'commercial democracy' in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs' relationship to post-truth politics, and the transformation of cultural intermediaries into 'social brokers'. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, 'the public' and the very idea of 'publicity' are transformed. N� de r�f. du vendeur 9783319891910

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