Articles liés à Future trends in conference tourism: Successful marketing...
L'édition de cet ISBN n'est malheureusement plus disponible.
Afficher les exemplaires de cette édition ISBN
Présentation de l'éditeur :
Revision with unchanged content. The main purpose of this book is to find out those future trends which will deeply influence conference tourism and the research of appropriate marketing strategies. It compares Hong Kong and Vienna, which are both representative cities of the conference tourism in Asia and Europe respectively. A portfolio analysis of both conference cities was made to facilitate a direct comparison. In order to define future trends in conference tourism, the author used a funnel-system. First global trends were analysed, followed by trends in Asia and Europe. After a categorisation of the future trends in tourism, new directions for conference tourism were established. Future trends in conference tourism have been categorised in six sections which are explained in the book. The destination which will be the first to orientate its marketing strategies according to these trends could have an enormous advantage in the future. In order to compare Hong Kong’s and Vienna’s marketing strategies with each other a three dimensional consideration consisting of a historical, a cultural and an economical axis was made.
Biographie de l'auteur :
Studies in management in tourism and leisureindustry at the MCI (Management CenterInnsbruck). Project manager for pco tyrol congress(Professional Congress Organiser)with Congress undMesse Innsbruck GmbH. Hobbies: Skiing, Hiking,Swimming, Mountainbiking, Being creative.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurAV Akademikerverlag
- Date d'édition2012
- ISBN 10 3639402553
- ISBN 13 9783639402551
- ReliureBroché
- Nombre de pages188
Acheter neuf
En savoir plus sur cette édition
EUR 66,54
Frais de port :
EUR 3,71
Vers Etats-Unis
Meilleurs résultats de recherche sur AbeBooks
Image d'archives
Future trends in conference tourism: Successful marketing strategies
Edité par
AV Akademikerverlag
(2012)
ISBN 10 : 3639402553
ISBN 13 : 9783639402551
Neuf
Couverture souple
Quantité disponible : > 20
Vendeur :
Evaluation vendeur
Description du livre Etat : New. N° de réf. du vendeur ABLIING23Mar3113020194238
Acheter neuf
EUR 66,54
Autre devise
Image d'archives
Future trends in conference tourism
Edité par
AV Akademikerverlag
(2012)
ISBN 10 : 3639402553
ISBN 13 : 9783639402551
Neuf
Couverture souple
Quantité disponible : > 20
Vendeur :
Evaluation vendeur
Description du livre Etat : New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. N° de réf. du vendeur ria9783639402551_lsuk
Acheter neuf
EUR 72,30
Autre devise
Image d'archives
Future trends in conference tourism
Edité par
AV Akademikerverlag 2012-04
(2012)
ISBN 10 : 3639402553
ISBN 13 : 9783639402551
Neuf
PF
Quantité disponible : 10
Vendeur :
Evaluation vendeur
Description du livre PF. Etat : New. N° de réf. du vendeur 6666-IUK-9783639402551
Acheter neuf
EUR 68,07
Autre devise
Image d'archives
Future trends in conference tourism Successful marketing strategies
Edité par
AV Akademikerverlag
(2012)
ISBN 10 : 3639402553
ISBN 13 : 9783639402551
Neuf
PAP
Quantité disponible : > 20
Vendeur :
Evaluation vendeur
Description du livre PAP. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L0-9783639402551
Acheter neuf
EUR 89,33
Autre devise
Image fournie par le vendeur
Future trends in conference tourism
Edité par
AV Akademikerverlag Apr 2012
(2012)
ISBN 10 : 3639402553
ISBN 13 : 9783639402551
Neuf
Taschenbuch
Quantité disponible : 2
Vendeur :
Evaluation vendeur
Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Revision with unchanged content. The main purpose of this book is to find out those future trends which will deeply influence conference tourism and the research of appropriate marketing strategies. It compares Hong Kong and Vienna, which are both representative cities of the conference tourism in Asia and Europe respectively. A portfolio analysis of both conference cities was made to facilitate a direct comparison. In order to define future trends in conference tourism, the author used a funnel-system. First global trends were analysed, followed by trends in Asia and Europe. After a categorisation of the future trends in tourism, new directions for conference tourism were established. Future trends in conference tourism have been categorised in six sections which are explained in the book. The destination which will be the first to orientate its marketing strategies according to these trends could have an enormous advantage in the future. In order to compare Hong Kong s and Vienna s marketing strategies with each other a three dimensional consideration consisting of a historical, a cultural and an economical axis was made. 188 pp. Englisch. N° de réf. du vendeur 9783639402551
Acheter neuf
EUR 68
Autre devise
Image fournie par le vendeur
Future trends in conference tourism : Successful marketing strategies
Edité par
AV Akademikerverlag
(2012)
ISBN 10 : 3639402553
ISBN 13 : 9783639402551
Neuf
Taschenbuch
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Revision with unchanged content. The main purpose of this book is to find out those future trends which will deeply influence conference tourism and the research of appropriate marketing strategies. It compares Hong Kong and Vienna, which are both representative cities of the conference tourism in Asia and Europe respectively. A portfolio analysis of both conference cities was made to facilitate a direct comparison. In order to define future trends in conference tourism, the author used a funnel-system. First global trends were analysed, followed by trends in Asia and Europe. After a categorisation of the future trends in tourism, new directions for conference tourism were established. Future trends in conference tourism have been categorised in six sections which are explained in the book. The destination which will be the first to orientate its marketing strategies according to these trends could have an enormous advantage in the future. In order to compare Hong Kong s and Vienna s marketing strategies with each other a three dimensional consideration consisting of a historical, a cultural and an economical axis was made. N° de réf. du vendeur 9783639402551
Acheter neuf
EUR 68
Autre devise
Image fournie par le vendeur
Future trends in conference tourism
Edité par
AV Akademikerverlag
(2012)
ISBN 10 : 3639402553
ISBN 13 : 9783639402551
Neuf
Kartoniert / Broschiert
Quantité disponible : > 20
Vendeur :
Evaluation vendeur
Description du livre Kartoniert / Broschiert. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Peis JuliaStudies in management in tourism and leisureindustry at the MCI (Management CenterInnsbruck). Project manager for pco tyrol congress(Professional Congress Organiser)with Congress undMesse Innsbruck GmbH. Hobbies: Skiing, Hi. N° de réf. du vendeur 4984478
Acheter neuf
EUR 52,71
Autre devise
Image d'archives
Future trends in conference tourism Successful marketing strategies
Edité par
AV Akademikerverlag
(2012)
ISBN 10 : 3639402553
ISBN 13 : 9783639402551
Neuf
PAP
Quantité disponible : > 20
Vendeur :
Evaluation vendeur
Description du livre PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L0-9783639402551
Acheter neuf
EUR 74,63
Autre devise