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Marketing luxury and fashion through Bollywood: Current practices, opportunities and challenges - Couverture souple
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Présentation de l'éditeur :
An increasing number of luxury brands are looking to India with the hope of grabbing a slice of the world's second most populated market. However, these same brands often fail to understand that, because India has a deep-rooted luxury culture of its own, local consumers do not long for foreign brands in the same way as, say, their Chinese counterparts do. As a result, brands focus far too little on creating brand awareness, expecting consumers to fetch a greater amount of brand-related information on their own. With this in mind, this book explores how brands can harness the extraordinary power of Bollywood to effectively communicate new values of luxury and increase brand awareness. By understanding the specificities of product placement and celebrity endorsement in India, brand executives and managers will not only increase the visibility of their brands but also overcome many of the challenges foreign brands face in the sub-continent.
Biographie de l'auteur :
Maxime de Techtermann advises businesses on strategies in emerging markets. Having studied at top universities in Europe and worked in India and China, Maxime is currently building a promising career in the luxury goods industry.
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- ÉditeurAV Akademikerverlag
- Date d'édition2014
- ISBN 10 363948889X
- ISBN 13 9783639488890
- ReliureBroché
- Nombre de pages80
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Marketing luxury and fashion through Bollywood
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AV Akademikerverlag
(2014)
ISBN 10 : 363948889X
ISBN 13 : 9783639488890
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Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -An increasing number of luxury brands are looking to India with the hope of grabbing a slice of the world's second most populated market. However, these same brands often fail to understand that, because India has a deep-rooted luxury culture of its own, local consumers do not long for foreign brands in the same way as, say, their Chinese counterparts do. As a result, brands focus far too little on creating brand awareness, expecting consumers to fetch a greater amount of brand-related information on their own. With this in mind, this book explores how brands can harness the extraordinary power of Bollywood to effectively communicate new values of luxury and increase brand awareness. By understanding the specificities of product placement and celebrity endorsement in India, brand executives and managers will not only increase the visibility of their brands but also overcome many of the challenges foreign brands face in the sub-continent. 80 pp. Englisch. N° de réf. du vendeur 9783639488890
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Marketing luxury and fashion through Bollywood Current practices, opportunities and challenges
Edité par
AV Akademikerverlag
(2014)
ISBN 10 : 363948889X
ISBN 13 : 9783639488890
Neuf
PAP
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Description du livre PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L0-9783639488890
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Marketing luxury and fashion through Bollywood : Current practices, opportunities and challenges
Edité par
AV Akademikerverlag
(2014)
ISBN 10 : 363948889X
ISBN 13 : 9783639488890
Neuf
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Description du livre Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - An increasing number of luxury brands are looking to India with the hope of grabbing a slice of the world's second most populated market. However, these same brands often fail to understand that, because India has a deep-rooted luxury culture of its own, local consumers do not long for foreign brands in the same way as, say, their Chinese counterparts do. As a result, brands focus far too little on creating brand awareness, expecting consumers to fetch a greater amount of brand-related information on their own. With this in mind, this book explores how brands can harness the extraordinary power of Bollywood to effectively communicate new values of luxury and increase brand awareness. By understanding the specificities of product placement and celebrity endorsement in India, brand executives and managers will not only increase the visibility of their brands but also overcome many of the challenges foreign brands face in the sub-continent. N° de réf. du vendeur 9783639488890
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Marketing luxury and fashion through Bollywood
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AV Akademikerverlag
(2014)
ISBN 10 : 363948889X
ISBN 13 : 9783639488890
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Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: de Techtermann MaximeMaxime de Techtermann advises businesses on strategies in emerging markets. Having studied at top universities in Europe and worked in India and China, Maxime is currently building a promising career in the luxur. N° de réf. du vendeur 4991890
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