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Présentation de l'éditeur :
The video game industry has seen great evolution in terms of technological possibilities as well as audience. These changes make advertising in video games an attractive addition to the marketing mix. But after great hype around 2007, advertising in video games has hardly been the main topic of any recent literature. The paper thus tries to update previously written literature and evaluate this additional advertising method. By reviewing updated literature and conducting expert interviews, the thesis concludes that in-game advertising will not anytime soon be able to replace any other strategy in the marketing mix. However, due to its interactive nature and the almost endless creative possibilities, it can effectively complement the marketing mix.
Biographie de l'auteur :
Oliver Kopinits finished his master studies in "Business Consultancy International" at the University of Applied Sciences in Wr. Neustadt Austria in 2011. He then started his marketing career within an international FMCG company.
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- ÉditeurAV Akademikerverlag
- Date d'édition2013
- ISBN 10 3639490592
- ISBN 13 9783639490596
- ReliureBroché
- Nombre de pages136
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Product Placement in Video Games: An updated view on a new addition to the media mix
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Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The video game industry has seen great evolution in terms of technological possibilities as well as audience. These changes make advertising in video games an attractive addition to the marketing mix. But after great hype around 2007, advertising in video games has hardly been the main topic of any recent literature. The paper thus tries to update previously written literature and evaluate this additional advertising method. By reviewing updated literature and conducting expert interviews, the thesis concludes that in-game advertising will not anytime soon be able to replace any other strategy in the marketing mix. However, due to its interactive nature and the almost endless creative possibilities, it can effectively complement the marketing mix. 136 pp. Englisch. N° de réf. du vendeur 9783639490596
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Product Placement in Video Games An updated view on a new addition to the media mix
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AV Akademikerverlag
(2013)
ISBN 10 : 3639490592
ISBN 13 : 9783639490596
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Product Placement in Video Games : An updated view on a new addition to the media mix
Edité par
AV Akademikerverlag
(2013)
ISBN 10 : 3639490592
ISBN 13 : 9783639490596
Neuf
Taschenbuch
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Description du livre Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The video game industry has seen great evolution in terms of technological possibilities as well as audience. These changes make advertising in video games an attractive addition to the marketing mix. But after great hype around 2007, advertising in video games has hardly been the main topic of any recent literature. The paper thus tries to update previously written literature and evaluate this additional advertising method. By reviewing updated literature and conducting expert interviews, the thesis concludes that in-game advertising will not anytime soon be able to replace any other strategy in the marketing mix. However, due to its interactive nature and the almost endless creative possibilities, it can effectively complement the marketing mix. N° de réf. du vendeur 9783639490596
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EUR 48,95
Autre devise
Image d'archives
Product Placement in Video Games An updated view on a new addition to the media mix
Edité par
AV Akademikerverlag
(2013)
ISBN 10 : 3639490592
ISBN 13 : 9783639490596
Neuf
PAP
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Description du livre PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L0-9783639490596
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Product Placement in Video Games
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(2013)
ISBN 10 : 3639490592
ISBN 13 : 9783639490596
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Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Kopinits OliverOliver Kopinits finished his master studies in Business Consultancy International at the University of Applied Sciences in Wr. Neustadt Austria in 2011. He then started his marketing career within an international FM. N° de réf. du vendeur 4992014
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