Articles liés à The Effects of the Economic Crisis on the Luxury Brand...
The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods "Made in Italy" - Couverture souple
L'édition de cet ISBN n'est malheureusement plus disponible.
Afficher les exemplaires de cette édition ISBN
- ÉditeurGrin Verlag
- Date d'édition2015
- ISBN 10 3656976937
- ISBN 13 9783656976936
- ReliureBroché
- Nombre de pages50
Acheter neuf
En savoir plus sur cette édition
EUR 27,95
Frais de port :
EUR 23
De Allemagne vers Etats-Unis
Meilleurs résultats de recherche sur AbeBooks
Image fournie par le vendeur
The Effects of the Economic Crisis on the Luxury Brand Market
Edité par
GRIN Verlag Jun 2015
(2015)
ISBN 10 : 3656976937
ISBN 13 : 9783656976936
Neuf
Taschenbuch
Quantité disponible : 2
Vendeur :
Evaluation vendeur
Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Research Paper (postgraduate) from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Luxury represents a product category that seemingly was able to weather the storm of financial and economic crisis hitting global markets in 2008 better than could be expected. In this scientific essay, the author Angela Alunni credits two main factors for this trend: Successful luxury companies cater to the emerging markets of the nouveau riches, which are at the center of nurturing the demand for these goods. Internationalization provides the financial and managerial framework for these Italian companies, while not betraying the essence of the luxury concept per se. The portrayal of the Bulgari case highlights these strategies and at the same time points to the challenges that the luxury industry Made in Italy has to face as a whole. 48 pp. Englisch. N° de réf. du vendeur 9783656976936
Acheter neuf
EUR 27,95
Autre devise
Image fournie par le vendeur
The Effects of the Economic Crisis on the Luxury Brand Market : Marketing Strategies for Luxury Goods "Made in Italy"
Edité par
GRIN Verlag
(2015)
ISBN 10 : 3656976937
ISBN 13 : 9783656976936
Neuf
Taschenbuch
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (postgraduate) from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: Luxury represents a product category that seemingly was able to weather the storm of financial and economic crisis hitting global markets in 2008 better than could be expected. In this scientific essay, the author Angela Alunni credits two main factors for this trend: Successful luxury companies cater to the emerging markets of the nouveau riches, which are at the center of nurturing the demand for these goods. Internationalization provides the financial and managerial framework for these Italian companies, while not betraying the essence of the luxury concept per se. The portrayal of the Bulgari case highlights these strategies and at the same time points to the challenges that the luxury industry Made in Italy has to face as a whole. N° de réf. du vendeur 9783656976936
Acheter neuf
EUR 27,95
Autre devise