Articles liés à The Essence of Advertising Management—An Indian...
L'édition de cet ISBN n'est malheureusement plus disponible.
Afficher les exemplaires de cette édition ISBN
Présentation de l'éditeur :
Good Advertising is not to say anything to sell everything, but to say everything to sell something worthwhile. The growth of Advertising in any country is directly linked to the level of business activity in that country. The size of the advertising industry is considered as the indicator of the living standard of the country. In India the growth of the advertising industry has seen a phenomenal growth in the 21st century. Every company big or small feels the need to present itself to its customers as the level of competition is cut throat and no company can rest assured that it is good enough not to advertise. Companies ranging from large Global players to small local retailers are increasingly relying on advertising and other promotional strategies to help sell their products and services. Almost everyday millions of us in India watch television and see in newspapers and magazines famous personalities promoting brands of diverse nature. Therefore the need to understand the dynamics of this robust industry is immense and there arises the need of this book.
Biographie de l'auteur :
Sarmistha Sarma is an Associate Professor at the Institute of Innovation in Technology and Management (Affiliated to Guru Gobind Singh Indraprastha University, Delhi (India)). She is also a Senior Consultant with the Centre for Promotion of Multi-Disciplinary Research (India).She likes to analyse the various factors leading to purchase decisions.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurLAP Lambert Academic Publishing
- Date d'édition2013
- ISBN 10 3659380687
- ISBN 13 9783659380686
- ReliureBroché
- Nombre de pages252
Acheter neuf
En savoir plus sur cette édition
EUR 75,84
Frais de port :
EUR 3,73
Vers Etats-Unis
Meilleurs résultats de recherche sur AbeBooks
Image d'archives
The Essence of Advertising Management?An Indian Perspective
Edité par
LAP LAMBERT Academic Publishing
(2013)
ISBN 10 : 3659380687
ISBN 13 : 9783659380686
Neuf
Couverture souple
Quantité disponible : 20
Vendeur :
Evaluation vendeur
Description du livre Etat : New. N° de réf. du vendeur ABLIING23Mar3113020282205
Acheter neuf
EUR 75,84
Autre devise
Image d'archives
The Essence of Advertising Management-An Indian Perspective
Edité par
LAP Lambert Academic Publishing
(2013)
ISBN 10 : 3659380687
ISBN 13 : 9783659380686
Neuf
Couverture souple
Quantité disponible : > 20
Vendeur :
Evaluation vendeur
Description du livre Etat : New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. N° de réf. du vendeur ria9783659380686_lsuk
Acheter neuf
EUR 83,57
Autre devise
Image d'archives
The Essence of Advertising Management-An Indian Perspective
Edité par
LAP Lambert Academic Publishing 2013-04
(2013)
ISBN 10 : 3659380687
ISBN 13 : 9783659380686
Neuf
PF
Quantité disponible : 10
Vendeur :
Evaluation vendeur
Description du livre PF. Etat : New. N° de réf. du vendeur 6666-IUK-9783659380686
Acheter neuf
EUR 78,63
Autre devise
Image fournie par le vendeur
The Essence of Advertising Management¿An Indian Perspective
Edité par
LAP LAMBERT Academic Publishing Apr 2013
(2013)
ISBN 10 : 3659380687
ISBN 13 : 9783659380686
Neuf
Taschenbuch
Quantité disponible : 2
Vendeur :
Evaluation vendeur
Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Good Advertising is not to say anything to sell everything, but to say everything to sell something worthwhile. The growth of Advertising in any country is directly linked to the level of business activity in that country. The size of the advertising industry is considered as the indicator of the living standard of the country. In India the growth of the advertising industry has seen a phenomenal growth in the 21st century. Every company big or small feels the need to present itself to its customers as the level of competition is cut throat and no company can rest assured that it is good enough not to advertise. Companies ranging from large Global players to small local retailers are increasingly relying on advertising and other promotional strategies to help sell their products and services. Almost everyday millions of us in India watch television and see in newspapers and magazines famous personalities promoting brands of diverse nature. Therefore the need to understand the dynamics of this robust industry is immense and there arises the need of this book. 252 pp. Englisch. N° de réf. du vendeur 9783659380686
Acheter neuf
EUR 74,90
Autre devise
Image d'archives
The Essence of Advertising ManagementAn Indian Perspective
Edité par
LAP LAMBERT Academic Publishing
(2013)
ISBN 10 : 3659380687
ISBN 13 : 9783659380686
Neuf
PAP
Quantité disponible : > 20
Vendeur :
Evaluation vendeur
Description du livre PAP. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L0-9783659380686
Acheter neuf
EUR 105,77
Autre devise
Image fournie par le vendeur
The Essence of Advertising Management¿An Indian Perspective
Edité par
LAP LAMBERT Academic Publishing
(2013)
ISBN 10 : 3659380687
ISBN 13 : 9783659380686
Neuf
Taschenbuch
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Good Advertising is not to say anything to sell everything, but to say everything to sell something worthwhile. The growth of Advertising in any country is directly linked to the level of business activity in that country. The size of the advertising industry is considered as the indicator of the living standard of the country. In India the growth of the advertising industry has seen a phenomenal growth in the 21st century. Every company big or small feels the need to present itself to its customers as the level of competition is cut throat and no company can rest assured that it is good enough not to advertise. Companies ranging from large Global players to small local retailers are increasingly relying on advertising and other promotional strategies to help sell their products and services. Almost everyday millions of us in India watch television and see in newspapers and magazines famous personalities promoting brands of diverse nature. Therefore the need to understand the dynamics of this robust industry is immense and there arises the need of this book. N° de réf. du vendeur 9783659380686
Acheter neuf
EUR 74,90
Autre devise
Image fournie par le vendeur
The Essence of Advertising Management-An Indian Perspective
Edité par
LAP LAMBERT Academic Publishing
(2013)
ISBN 10 : 3659380687
ISBN 13 : 9783659380686
Neuf
Couverture souple
Quantité disponible : > 20
Vendeur :
Evaluation vendeur
Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Sarma SarmisthaSarmistha Sarma is an Associate Professor at the Institute of Innovation in Technology and Management (Affiliated to Guru Gobind Singh Indraprastha University, Delhi (India)). She is also a Senior Consultant with the C. N° de réf. du vendeur 5152431
Acheter neuf
EUR 61,85
Autre devise
Image d'archives
The Essence of Advertising ManagementAn Indian Perspective
Edité par
LAP LAMBERT Academic Publishing
(2013)
ISBN 10 : 3659380687
ISBN 13 : 9783659380686
Neuf
PAP
Quantité disponible : > 20
Vendeur :
Evaluation vendeur
Description du livre PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L0-9783659380686
Acheter neuf
EUR 84
Autre devise