Description du livre PAP. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N� de r�f. du vendeur L0-9783659472275

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Bank Marketing: A Strategic Approach to Management Using 7Ps

Ermina Smajlovi�

Edit� par LAP LAMBERT Academic Publishing Mrz 2015 (2015)

ISBN 10 : 3659472271 ISBN 13 : 9783659472275

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Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Numerous changes in marketing environment of banks have determined the need for creation and implementation of new strategies that would enable accomplishment of strong competitive advantages. With that, we cannot neglect the fact that all banks offer the same or the similar type of services, which makes the process of differentiating own offers in relation to the competitive one very hard. Therefore, banks should recognise other possibilities of adaption to dynamic changes in the modern marketing environment. Starting with the attitude that strategic planning is a necessary condition for achievement of strong competitive advantages we shed light on the process of strategic planning in banks with a special focus on creation and choice of marketing strategies. 232 pp. Englisch. N� de r�f. du vendeur 9783659472275

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Bank Marketing: A Strategic Approach to Management Using 7Ps

Ermina Smajlovi�

Edit� par LAP LAMBERT Academic Publishing (2015)

ISBN 10 : 3659472271 ISBN 13 : 9783659472275

Neuf Taschenbuch Quantit� disponible : 1

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AHA-BUCH GmbH
(Einbeck, Allemagne)

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Description du livre Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Numerous changes in marketing environment of banks have determined the need for creation and implementation of new strategies that would enable accomplishment of strong competitive advantages. With that, we cannot neglect the fact that all banks offer the same or the similar type of services, which makes the process of differentiating own offers in relation to the competitive one very hard. Therefore, banks should recognise other possibilities of adaption to dynamic changes in the modern marketing environment. Starting with the attitude that strategic planning is a necessary condition for achievement of strong competitive advantages we shed light on the process of strategic planning in banks with a special focus on creation and choice of marketing strategies. N� de r�f. du vendeur 9783659472275

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Bank Marketing A Strategic Approach to Management Using 7Ps

Smajlovic Ermina

Edit� par LAP Lambert Academic Publishing (2015)

ISBN 10 : 3659472271 ISBN 13 : 9783659472275

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Description du livre PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N� de r�f. du vendeur L0-9783659472275

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Bank Marketing: A Strategic Approach to Management Using 7Ps

Ermina Smajlovic

Edit� par LAP LAMBERT Academic Publishing (2015)

ISBN 10 : 3659472271 ISBN 13 : 9783659472275

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moluna
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Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Smajlovic ErminaDr. Ermina Smajlovic has obtained her PhD in the Economics, scientific field of Marketing, in 2010. She is the Vice Dean of the Faculty of Economics at the University of Tuzla. She has published numerous scientific pa. N� de r�f. du vendeur 22451335

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