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Présentation de l'éditeur :
Over the few last years, the popularity of hospitality increased very much, especially in SMEs which play a key role in the national economy. They help to create a healthy business environment and to increase market dynamics. With this boom in popularity has also come a rise in the need for evaluation of services and very little academics literature exists on how to best utilize this area not only for hospitality. Traditional business approaches to SMEs are no longer adequate as the environment has totally changed. This book, provides a new metric of competition for SMEs and evaluation of its services. The analysis should help shed some light on this exciting business environment, and should be useful to professionals in all brands of services, or anyone else who may be considering utilizing evaluation of services or competitiveness of SMEs. In conclusion the work gives recommendations and proposals regarding the increase in competitiveness, including practical applications. Considering the ongoing global economic crisis, the entrepreneurs must realize that a satisfied customer is a real wealth. Many entrepreneurs do not understand this simple truth.
Biographie de l'auteur :
Hana Štverková, Ing., Ph.D., MBA: Studied Business Economics and Management at VŠB-Technical Univerzity of Ostrava (Ing., Ph.D.) and Strategic Mangement at The Institute of Law and Jurisprudence®, o.p.s.(MBA). Assistant Professor at VŠB- Technicla univerzity of Ostrava.
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- ÉditeurLAP Lambert Academic Publishing
- Date d'édition2013
- ISBN 10 3659474576
- ISBN 13 9783659474576
- ReliureBroché
- Nombre de pages176
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Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Over the few last years, the popularity of hospitality increased very much, especially in SMEs which play a key role in the national economy. They help to create a healthy business environment and to increase market dynamics. With this boom in popularity has also come a rise in the need for evaluation of services and very little academics literature exists on how to best utilize this area not only for hospitality. Traditional business approaches to SMEs are no longer adequate as the environment has totally changed. This book, provides a new metric of competition for SMEs and evaluation of its services. The analysis should help shed some light on this exciting business environment, and should be useful to professionals in all brands of services, or anyone else who may be considering utilizing evaluation of services or competitiveness of SMEs. In conclusion the work gives recommendations and proposals regarding the increase in competitiveness, including practical applications. Considering the ongoing global economic crisis, the entrepreneurs must realize that a satisfied customer is a real wealth. Many entrepreneurs do not understand this simple truth. 176 pp. Englisch. N° de réf. du vendeur 9783659474576
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The SMEs competitiveness service quality evaluating not only in CZ
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LAP LAMBERT Academic Publishing
(2013)
ISBN 10 : 3659474576
ISBN 13 : 9783659474576
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The SMEs competitiveness & service quality evaluating not only in CZ
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LAP Lambert Academic Publishing
(2013)
ISBN 10 : 3659474576
ISBN 13 : 9783659474576
Neuf
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Description du livre Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Over the few last years, the popularity of hospitality increased very much, especially in SMEs which play a key role in the national economy. They help to create a healthy business environment and to increase market dynamics. With this boom in popularity has also come a rise in the need for evaluation of services and very little academics literature exists on how to best utilize this area not only for hospitality. Traditional business approaches to SMEs are no longer adequate as the environment has totally changed. This book, provides a new metric of competition for SMEs and evaluation of its services. The analysis should help shed some light on this exciting business environment, and should be useful to professionals in all brands of services, or anyone else who may be considering utilizing evaluation of services or competitiveness of SMEs. In conclusion the work gives recommendations and proposals regarding the increase in competitiveness, including practical applications. Considering the ongoing global economic crisis, the entrepreneurs must realize that a satisfied customer is a real wealth. Many entrepreneurs do not understand this simple truth. N° de réf. du vendeur 9783659474576
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The SMEs competitiveness service quality evaluating not only in CZ
Edité par
LAP LAMBERT Academic Publishing
(2013)
ISBN 10 : 3659474576
ISBN 13 : 9783659474576
Neuf
PAP
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Description du livre PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L0-9783659474576
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The SMEs competitiveness & service quality evaluating not only in CZ
Edité par
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ISBN 13 : 9783659474576
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