The SMEs competitiveness & service quality evaluating not only in CZ

 
9783659474576: The SMEs competitiveness & service quality evaluating not only in CZ
Présentation de l'éditeur :

Over the few last years, the popularity of hospitality increased very much, especially in SMEs which play a key role in the national economy. They help to create a healthy business environment and to increase market dynamics. With this boom in popularity has also come a rise in the need for evaluation of services and very little academics literature exists on how to best utilize this area not only for hospitality. Traditional business approaches to SMEs are no longer adequate as the environment has totally changed. This book, provides a new metric of competition for SMEs and evaluation of its services. The analysis should help shed some light on this exciting business environment, and should be useful to professionals in all brands of services, or anyone else who may be considering utilizing evaluation of services or competitiveness of SMEs. In conclusion the work gives recommendations and proposals regarding the increase in competitiveness, including practical applications. Considering the ongoing global economic crisis, the entrepreneurs must realize that a satisfied customer is a real wealth. Many entrepreneurs do not understand this simple truth.

Biographie de l'auteur :

Hana Štverková, Ing., Ph.D., MBA: Studied Business Economics and Management at VŠB-Technical Univerzity of Ostrava (Ing., Ph.D.) and Strategic Mangement at The Institute of Law and Jurisprudence®, o.p.s.(MBA). Assistant Professor at VŠB- Technicla univerzity of Ostrava.

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Tverkova Hana
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ISBN 10 : 3659474576 ISBN 13 : 9783659474576
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Tverkova Hana
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Description du livre LAP LAMBERT Academic Publishing. Paperback. État : New. Paperback. 176 pages. Dimensions: 8.7in. x 5.9in. x 0.4in.Over the few last years, the popularity of hospitality increased very much, especially in SMEs which play a key role in the national economy. They help to create a healthy business environment and to increase market dynamics. With this boom in popularity has also come a rise in the need for evaluation of services and very little academics literature exists on how to best utilize this area not only for hospitality. Traditional business approaches to SMEs are no longer adequate as the environment has totally changed. This book, provides a new metric of competition for SMEs and evaluation of its services. The analysis should help shed some light on this exciting business environment, and should be useful to professionals in all brands of services, or anyone else who may be considering utilizing evaluation of services or competitiveness of SMEs. In conclusion the work gives recommendations and proposals regarding the increase in competitiveness, including practical applications. Considering the ongoing global economic crisis, the entrepreneurs must realize that a satisfied customer is a real wealth. Many entrepreneurs do not understand this simple truth. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. N° de réf. du libraire 9783659474576

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Description du livre LAP Lambert Academic Publishing, United States, 2013. Paperback. État : New. 220 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****.Over the few last years, the popularity of hospitality increased very much, especially in SMEs which play a key role in the national economy. They help to create a healthy business environment and to increase market dynamics. With this boom in popularity has also come a rise in the need for evaluation of services and very little academics literature exists on how to best utilize this area not only for hospitality. Traditional business approaches to SMEs are no longer adequate as the environment has totally changed. This book, provides a new metric of competition for SMEs and evaluation of its services. The analysis should help shed some light on this exciting business environment, and should be useful to professionals in all brands of services, or anyone else who may be considering utilizing evaluation of services or competitiveness of SMEs. In conclusion the work gives recommendations and proposals regarding the increase in competitiveness, including practical applications. Considering the ongoing global economic crisis, the entrepreneurs must realize that a satisfied customer is a real wealth. Many entrepreneurs do not understand this simple truth. N° de réf. du libraire AAV9783659474576

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tverková, Hana
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