A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Couverture souple

Sarstedt, Marko; Mooi, Erik

9783662519813: A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

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ISBN 10 : 366251981X ISBN 13 : 9783662519813

Editeur : Springer, 2016

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This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis.

The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device.

The new edition features:

Stronger emphasis on the gathering and analysis of secondary data (e.g., internetand social networking data)
New material on data description (e.g., outlier detection and missing value analysis)
Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more
Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb
Uses IBM SPSS version 22

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

� propos de l?auteur

Marko Sarstedt is a Professor of Marketing at the Otto-von-Guericke-University Magdeburg (Germany) and Adjunct Professor at the University of Newcastle (Australia). He holds lectures on market research and multivariate data analysis around the world and his research has been published in top-tier journals such as Journal of the Academy of Marketing Science, International Journal of Research in Marketing, MIS Quarterly, Long Range Planning and Journal of World Business.

Erik Mooi is a Senior Lecturer of Marketing at the University of Melbourne (Australia) and Aston Business School (United Kingdom). He teaches on various topics including statistical methods and market research to graduate students, PhD students and executives. His research has appeared in journals such as the Journal of Marketing and The International Journal of Research in Marketing.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Springer
Date d'�dition: 2016
Langue: anglais
ISBN 10: 366251981X
ISBN 13: 9783662519813
Reliure: Broch�
Nombre de pages: 372
Coordonn�es du fabricant: non disponible
Personne responsable: CMN Printpool Inh. Mathis Neumann
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9783642125409: A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

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A Concise Guide to Market Research

Marko Sarstedt|Erik Mooi

Edit� par Springer Berlin Heidelberg, 2016

ISBN 10 : 366251981X ISBN 13 : 9783662519813

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Compact, hands-on and step-by-step introduction to quantitative market research techniquesPresents the most important techniques and shows how to translate theoretical choices into SPSS and how to analyze the outputRange of education. N� de r�f. du vendeur 449138364

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A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics

Erik Mooi

Edit� par Springer Berlin Heidelberg, 2016

ISBN 10 : 366251981X ISBN 13 : 9783662519813

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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis.The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device.The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internetand social networking data)New material on data description (e.g., outlier detection and missing value analysis)Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, andmuch moreStreamlined and simplified coverage of the data analysis techniques with more rules-of-thumbUses IBM SPSS version 22. N� de r�f. du vendeur 9783662519813

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A Concise Guide to Market Research

Erik Mooi

Edit� par Springer Berlin Heidelberg Sep 2016, 2016

ISBN 10 : 366251981X ISBN 13 : 9783662519813

Neuf Taschenbuch

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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis.The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device.The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data)New material on data description (e.g., outlier detection and missing value analysis)Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, andmuch moreStreamlined and simplified coverage of the data analysis techniques with more rules-of-thumbUses IBM SPSS version 22 372 pp. Englisch. N� de r�f. du vendeur 9783662519813

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A Concise Guide to Market Research

Erik Mooi

Edit� par Springer Berlin Heidelberg, Springer Berlin Heidelberg Sep 2016, 2016

ISBN 10 : 366251981X ISBN 13 : 9783662519813

Neuf Taschenbuch

Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. Neuware -This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis.The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device.The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internetand social networking data)New material on data description (e.g., outlier detection and missing value analysis)Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much moreStreamlined and simplified coverage of the data analysis techniques with more rules-of-thumbUses IBM SPSS version 22Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 372 pp. Englisch. N� de r�f. du vendeur 9783662519813

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