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Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives - Couverture souple
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- ÉditeurSpringer
- Date d'édition2016
- ISBN 10 3662525453
- ISBN 13 9783662525456
- ReliureBroché
- Nombre de pages280
- ÉditeurNg Patrick P.K., Ngai Cindy S.B.
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Role of Language and Corporate Communication in Greater China
Edité par
Springer Berlin Heidelberg Okt 2016
(2016)
ISBN 10 : 3662525453
ISBN 13 : 9783662525456
Neuf
Taschenbuch
Quantité disponible : 2
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Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book features not only the latest trends but also academic and industry practitioner stakeholders' perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices. The book's chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession's evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts. 280 pp. Englisch. N° de réf. du vendeur 9783662525456
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Role of Language and Corporate Communication in Greater China : From Academic to Practitioner Perspectives
Edité par
Springer Berlin Heidelberg
(2016)
ISBN 10 : 3662525453
ISBN 13 : 9783662525456
Neuf
Taschenbuch
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book features not only the latest trends but also academic and industry practitioner stakeholders' perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices. The book's chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession's evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts. N° de réf. du vendeur 9783662525456
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Role of Language and Corporate Communication in Greater China
Edité par
Springer Berlin Heidelberg
(2016)
ISBN 10 : 3662525453
ISBN 13 : 9783662525456
Neuf
Couverture souple
Quantité disponible : > 20
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Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Examines language development and corporate communication practice issues in the interplay between Sino-global bilingualism & CC academics and seasoned CC practitioners Appeals to not only frontline cum managerial practitioner readers on Chine. N° de réf. du vendeur 458746243
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Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives
Edité par
Springer
(2016)
ISBN 10 : 3662525453
ISBN 13 : 9783662525456
Neuf
Paperback
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Description du livre Paperback. Etat : Brand New. reprint edition. 280 pages. 9.25x6.10x0.66 inches. In Stock. N° de réf. du vendeur 3662525453
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