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Synopsis
Savoir manier plusieurs langues devient de plus en plus important du fait de la mondialisation et de l'intensification des échanges internationaux. Dans ce contexte et du fait de la prédominance de l'écrit, la typographie a un rôle majeur à jouer, tandis que les graphistes doivent être en mesure de réaliser des documents en plusieurs langues ou utilisant plusieurs systèmes d'écriture. Le présent ouvrage aborde dans un premier temps des aspects théoriques tels que les relations entre les différents systèmes d'écriture et l'importance croissante de la communication interculturelle. Après un chapitre consacré aux applications pratiques des maquettes en deux langues, des spécialistes comparent l'alphabet latin à huit autres systèmes d'écriture. On trouvera également dans ce volume des interviews de professionnels et des exemples pratiques dus à une centaine de graphistes qui mettent en évidence les différentes solutions envisageables pour les publications utilisant plusieurs systèmes d'écriture.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Revue de presse
As a result of globalization and increased interaction across countries and cultures, multilingualism is becoming increasingly important all around the world. Script, as the most important conveyor of information, is at the center of this development. Designers are more and more faced with the challenging task to create advertising posters, signage systems, books or lettering, for example, that not only combine different languages but two or even more writing systems with varying visual precepts and habits.
At first, important general aspects are documented and discussed such das sociocultural premises, technical requirements as well as practical considerations. All eight in-depth presented writing systems are then described by specialists in the field and illustrated by work examples from international designers and studios. "Bi-Scriptual" provides a thorough overview of the various possibilities for the booming field of multiscript design to foster international communication.
- Significance of multilingual typography
- Theoretical backgrounds
- Best-practice in designing with different script-systems
- Work samples by more than 100 studios worldwide
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurNIGGLI
- Date d'édition2018
- ISBN 10 3721209826
- ISBN 13 9783721209822
- ReliureRelié
- Langueanglais
- Nombre de pages318
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Hardcover. Etat : new. Hardcover. As a result of globalization and increased interaction across countries and cultures, multilingualism is becoming increasingly important all around the world. Script, as the most important conveyor of confirmation, plays a major role in this development. Designers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communication. Following a general section on the practical application of bilingual design, experts of the concerned languages compare eight writing systems with the Latin script. This part also contains topical interviews and practical examples of more than 100 designers that show the various possibilities of creating designs incorporating different writing systems side by side. Analyzing the theoretical backgrounds and presenting various possibilites of creating designs incorporating different writing systems as multilingualism is becoming increasingly important. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9783721209822
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Bi-scriptual : Typography and Graphic Design With Multiple Script Systems
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niggli, 2018
ISBN 10 : 3721209826
ISBN 13 : 9783721209822
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Bi-Scriptual: Typography and Graphic Design with Multiple Script Systems
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Arthur Niggli Verlag, 2018
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Bi-scriptual.: Typography and Graphic Design With Multiple Script Systems
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Bi-Scriptual (Hardcover)
Edité par
Niggli Verlag, Sulgen, 2018
ISBN 10 : 3721209826
ISBN 13 : 9783721209822
Neuf
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Hardcover. Etat : new. Hardcover. As a result of globalization and increased interaction across countries and cultures, multilingualism is becoming increasingly important all around the world. Script, as the most important conveyor of confirmation, plays a major role in this development. Designers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communication. Following a general section on the practical application of bilingual design, experts of the concerned languages compare eight writing systems with the Latin script. This part also contains topical interviews and practical examples of more than 100 designers that show the various possibilities of creating designs incorporating different writing systems side by side. Analyzing the theoretical backgrounds and presenting various possibilites of creating designs incorporating different writing systems as multilingualism is becoming increasingly important. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9783721209822
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