Revue de presse :
Photographer Horst A. Friedrichs captures a cross-section of those who are in thrall to all things stylishly 1960's in I'm One: 21st Century Mods, revealing a thriving British subculture that embraces the fashion, music and modes of transport of the era but with a contemporary slant. As one aficionado puts it, 'The past is over but the spirit of Mod never dies'. --Metro London 26th August 2009
A mix of sharp suits, green Parka jackets, soul music and scooters, the Mod movement... is still thriving. It's a credit to the photographer that everything looks authentic. --Flipside, October 2009
Horst Friedrichs has completely succeeded in his task of recording for prosperity the seemingly eternal Mod style, giving those within it a keepsake, and others a rare peek into a world that will, at the least, surprise them and maybe even intrigue them into joining. --www.modculture.com
'Friedrichs' shooting style can be described as 'classic reportage with a touch of fashion photography', which is why it comes as no surprise hat many of his image collections have been published as glossy coffee table books'. --Desktop magazine, June 2010
Horst Friedrichs has completely succeeded in his task of recording for prosperity the seemingly eternal Mod style, giving those within it a keepsake, and others a rare peek into a world that will, at the least, surprise them and maybe even intrigue them into joining. --www.modculture.com
a collection of... immaculate photographs of Mods doing Mod things --Record Collector
Horst Friedrichs has completely succeeded in his task of recording for prosperity the seemingly eternal Mod style, giving those within it a keepsake, and others a rare peek into a world that will, at the least, surprise them and maybe even intrigue them into joining. --www.modculture.com
Présentation de l'éditeur :
Now available in a flexi-cover edition, this is a stunning photographic portrait of the mod scene today--an identity, an attitude, and a style that's always "in," no matter the decade. The mod subculture has always been about working-class aspiration and an obsessive attention to style and detail--the right haircuts, shoes, records, shirts, wheels. The goal is to live and look impeccably neat, no matter one's background. From Alfie, the Beatles, and the Who to Paul Weller, Duffy, and the Rifles, the urbane look is revived again and again as each generation rediscovers what it means to be a mod. Today, across Britain, the lifestyle is still going strong, and it is lovingly recorded here by photographer Friedrichs. His passion for all things mod extends from high-end fashion accessories to an appreciation of the subculture itself--the endless dance parties, Vespa rides, and a pared-down way of life that is best defined as "clean living under difficult circumstances." Shot in Margate, Scarborough, Brighton, or London, Friedrichs's photos could be right out of 1966 in the way they capture the essence of mod. This sensitive portrayal of Britain's mod community of the past decade offers unique insight into the diversity of the contemporary mod scene.
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