The Uk Fast Moving Consumer Good (Fmcg) Business - Couverture souple

Menke, Julia

Couverture souple

ISBN 10 : 3836416298 ISBN 13 : 9783836416290

Editeur : VDM Verlag Dr. Mueller E.K., 2007

A propos du livre

Présentation de l'éditeur :

Revision with unchanged content. With regard to the topic “New Methods of Technology and their Appropriat­eness for the UK Fast Moving Consumer Good (FMCG) Business”, this work deals with the description of the current com­mu­ni­ca­tion strategy of FMCG manufacturers compared with new methods of communication. Since ad­ver­tisements of FMCGs appeal to a wide audience and are dependent on being transmitted frequently, FMCG manu­facturers predominantly rely upon traditional mass media. Nowadays FMCGs are characterised as low-in­volve­ment products and are ex­posed to higher com­pe­ti­tion. In order to stay com­petitive it is vital for FMCG manufacturers to arouse brand awareness thus ensuring the brand’s perception by the con­sumer. Since they are not in a position to recognise the consumers needs due to lack of appropriate measure­ment, FMCG manufacturers need to become attentive to the new methods, which fulfil the today’s requirements of target­ing consumers effectively. In contrast to traditional media the new methods of technology offer good opportunities to satisfy the needs of the modern consumer by delivering cus­tom­ised advertisements. Due to the interactivity of ad­vert­ise­ments, the new formats enable better brand awareness by adding value to the brand in form of entertainment and information.

Biographie de l'auteur :

Master of Science Degree, postgraduate education in Business Management and Marketing at the University of Bedfordshire. Professional career in market research and marketing,especially responsible for the research tool for eBay: terapeak.

À propos de cette édition

• Éditeur: VDM Verlag Dr. Mueller E.K.
• Date d'édition: 2007
• ISBN 10: 3836416298
• ISBN 13: 9783836416290
• Reliure: Broché
• Nombre de pages: 76