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Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing: From Mad-Man to Math-Man Marketing - Couverture souple
Synopsis
Following Einstein’s sentence: “Everything should be made as simple as possible, but not simpler. If you can’t explain it simply, you don’t understand it well enough,” this book puts a spotlight on the complex marketing ecosystem from a physicist’s point of view. Today’s marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing. This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book. In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Mathias Elsässer is Partner for "CMO Advisory" and member of the customer-centric-transformation leadership team at PricewaterhouseCoopers Germany. He has over 23 years of professional and managerial experience in Consulting. Elsässer worked for global organizations across the Retail, Consumer Goods, Entertainment, Automotive, and Banking/Insurance industries and managed strategy, business, and IT consulting projects for major European companies across the world. He is known for his innovative way of using physics within marketing and has been invited as a speaker to OMR, dmexco, dreamforce, CEBIT, etc. He also supports lectures at various universities (HSG, HFU, FAU, ISM). Mathias Elsässer earned an executive MBA in 2005 and a Physics Diploma in 1997.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- Éditeuribidem
- Date d'édition2022
- ISBN 10 3838216512
- ISBN 13 9783838216515
- ReliureBroché
- Langueanglais
- Nombre de pages220
- Coordonnées du fabricantnon disponible
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Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
Edité par
ibidem-Verlag, 2022
ISBN 10 : 3838216512
ISBN 13 : 9783838216515
Ancien ou d'occasion
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Vendeur : Buchpark, Trebbin, Allemagne
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Etat : Hervorragend. Zustand: Hervorragend | Seiten: 220 | Sprache: Englisch | Produktart: Bücher. N° de réf. du vendeur 38466586/1
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Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
Edité par
ibidem-Verlag, 2022
ISBN 10 : 3838216512
ISBN 13 : 9783838216515
Ancien ou d'occasion
Couverture souple
Vendeur : Buchpark, Trebbin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : Sehr gut. Zustand: Sehr gut | Seiten: 220 | Sprache: Englisch | Produktart: Bücher. N° de réf. du vendeur 38466586/12
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Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
Edité par
ibidem-Verlag, 2022
ISBN 10 : 3838216512
ISBN 13 : 9783838216515
Ancien ou d'occasion
Couverture souple
Vendeur : Buchpark, Trebbin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : Sehr gut. Zustand: Sehr gut | Seiten: 220 | Sprache: Englisch | Produktart: Bücher. N° de réf. du vendeur 38466586/2
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Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
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ibidem-Verlag, Jessica Haunschild u Christian Schon, 2022
ISBN 10 : 3838216512
ISBN 13 : 9783838216515
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Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
Edité par
ibidem-Verlag, Jessica Haunschild u Christian Schon, 2022
ISBN 10 : 3838216512
ISBN 13 : 9783838216515
Neuf
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Following Einstein's sentence: 'Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough,' this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view. Today's marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing.This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book.In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model. N° de réf. du vendeur 9783838216515
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Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
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Ibidem-Verlag Mrz 2022, 2022
ISBN 10 : 3838216512
ISBN 13 : 9783838216515
Neuf
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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Following Einstein's sentence: 'Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough,' this book puts a spotlight on the complex marketing ecosystem from a physicist's point of view. Today's marketing world is overcomplex; CMOs face the challenge to transform their current target operating models towards a 100% customer-centric and data-driven way of working. A journey from good old mad-men toward math-men marketing.This book consists of three parts: The first part strips down the complexity of the marketing universe to the leanest frame of reference and then brings back the complexity, step by step, in single dimensions. Part two and three just follow these thoughts and provide a detailed description of 56 small atoms that can be used in a maturity assessment of your marketing. How to use them in a broader transformation concludes the book.In summary: An end-2-end guideline how to pursue and master the transformation from mad-men towards a math-men marketing operating model. 220 pp. Englisch. N° de réf. du vendeur 9783838216515
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Intelligent Data-driven Marketing : When Physicists Start Thinking About Marketing: from Mad-man to Math-man Marketing
Edité par
ibidem Press, 2022
ISBN 10 : 3838216512
ISBN 13 : 9783838216515
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