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The Effect of Option Attachment on Undesirable Services: "The Consequences of Elaboration and Personal Involvement" - Couverture souple
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Présentation de l'éditeur :
Have you ever experienced that choosing felt like losing? Our common sense tells us to consider options closely when buying a product. Nevertheless, we all experienced feelings of discomfort as soon as we have chosen one alternative over others. This effect is called option attachment: by extensively elaborating on different options, consumers will be less satisfied with their chosen option afterwards. However, only desirable product options are examined regarding the theory of option attachment. Undesirable options, services and the role of personal involvement were never investigated, until now. The current research, addressed in this book, examines the effect of option attachment on services, in an undesirable context and takes the role of personal involvement into account. The examined theory en presented research contribute mostly to the field of consumer behavior. Marketing professionals, students, professors, marketing managers and anyone else who is interested in the role of option attachment on undesirable services, may find this book useful and a gain for their knowledge in the field of consumer behavior.
Biographie de l'auteur :
Master of Science: Strategic Marketing (International Business) at Maastricht University. Bachelor of Science: Facility Management at Hogeschool Zuyd.
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- ÉditeurLAP LAMBERT Academic Publishing
- Date d'édition2011
- ISBN 10 3845441879
- ISBN 13 9783845441870
- ReliureBroché
- Nombre de pages72
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The Effect of Option Attachment on Undesirable Services
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The Effect of Option Attachment on Undesirable Services: "The Consequences of Elaboration and Personal Involvement"
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The Effect of Option Attachment on Undesirable Services
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Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Have you ever experienced that choosing felt like losing Our common sense tells us to consider options closely when buying a product. Nevertheless, we all experienced feelings of discomfort as soon as we have chosen one alternative over others. This effect is called option attachment: by extensively elaborating on different options, consumers will be less satisfied with their chosen option afterwards. However, only desirable product options are examined regarding the theory of option attachment. Undesirable options, services and the role of personal involvement were never investigated, until now. The current research, addressed in this book, examines the effect of option attachment on services, in an undesirable context and takes the role of personal involvement into account. The examined theory en presented research contribute mostly to the field of consumer behavior. Marketing professionals, students, professors, marketing managers and anyone else who is interested in the role of option attachment on undesirable services, may find this book useful and a gain for their knowledge in the field of consumer behavior. 72 pp. Englisch. N° de réf. du vendeur 9783845441870
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The Effect of Option Attachment on Undesirable Services The Consequences of Elaboration and Personal Involvement
Edité par
LAP LAMBERT Academic Publishing
(2011)
ISBN 10 : 3845441879
ISBN 13 : 9783845441870
Neuf
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The Effect of Option Attachment on Undesirable Services : "The Consequences of Elaboration and Personal Involvement"
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(2011)
ISBN 10 : 3845441879
ISBN 13 : 9783845441870
Neuf
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Description du livre Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Have you ever experienced that choosing felt like losing Our common sense tells us to consider options closely when buying a product. Nevertheless, we all experienced feelings of discomfort as soon as we have chosen one alternative over others. This effect is called option attachment: by extensively elaborating on different options, consumers will be less satisfied with their chosen option afterwards. However, only desirable product options are examined regarding the theory of option attachment. Undesirable options, services and the role of personal involvement were never investigated, until now. The current research, addressed in this book, examines the effect of option attachment on services, in an undesirable context and takes the role of personal involvement into account. The examined theory en presented research contribute mostly to the field of consumer behavior. Marketing professionals, students, professors, marketing managers and anyone else who is interested in the role of option attachment on undesirable services, may find this book useful and a gain for their knowledge in the field of consumer behavior. N° de réf. du vendeur 9783845441870
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The Effect of Option Attachment on Undesirable Services The Consequences of Elaboration and Personal Involvement
Edité par
LAP LAMBERT Academic Publishing
(2011)
ISBN 10 : 3845441879
ISBN 13 : 9783845441870
Neuf
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Description du livre PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L0-9783845441870
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The Effect of Option Attachment on Undesirable Services
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ISBN 13 : 9783845441870
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Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Venrooij NigelMaster of Science: Strategic Marketing (International Business) at Maastricht University. Bachelor of Science: Facility Management at Hogeschool Zuyd.Have you ever experienced that choosing felt like losing? Our com. N° de réf. du vendeur 5482844
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