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Understanding Unique Customer Experiences: The potential of providing in-store Unique Customer Experiences (UCEs) nowadays - Couverture souple
Synopsis
A new type of economic offering has lately appeared in the market scene: the provision of Unique Customer Experiences (UCEs). UCEs occur "when a company intentionally uses services as the stage and goods as props to engage the customer emotionally in a way that creates a memorable even"t (Pine and Gilmore, 2009. The present work represents an attempt to deeper explore try the potential consequences for companies providing UCEs. A field experiment was carried out in a hairdresser establishment in Madrid in order to test the effects of UCE on two main customer variables: Word of mouth (WOM) and Revisit intentions. Overall, the present study presents an innovative marketing strategy, which opens a new door for businesses struggling to succeed in the challenging nowadays´ world.
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Présentation de l'éditeur
A new type of economic offering has lately appeared in the market scene: the provision of Unique Customer Experiences (UCEs). UCEs occur "when a company intentionally uses services as the stage and goods as props to engage the customer emotionally in a way that creates a memorable even"t (Pine and Gilmore, 2009. The present work represents an attempt to deeper explore try the potential consequences for companies providing UCEs. A field experiment was carried out in a hairdresser establishment in Madrid in order to test the effects of UCE on two main customer variables: Word of mouth (WOM) and Revisit intentions. Overall, the present study presents an innovative marketing strategy, which opens a new door for businesses struggling to succeed in the challenging nowadays´ world.
Biographie de l'auteur
Born in Madrid, Elisa López is currently working in the field of marketing as a Product Manager for L´Oréal Spain. She was postgraduated by Erasmus University in 2009, where she wrote her master thesis called "Understanding the potential of providing in-store Unique Customer Experiences", which represents the subject of the present book.
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Understanding Unique Customer Experiences
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3846544914
ISBN 13 : 9783846544914
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
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Etat : New. N° de réf. du vendeur 5498052
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Understanding Unique Customer Experiences : The potential of providing in-store Unique Customer Experiences (UCEs) nowadays
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3846544914
ISBN 13 : 9783846544914
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A new type of economic offering has lately appeared in the market scene: the provision of Unique Customer Experiences (UCEs). UCEs occur 'when a company intentionally uses services as the stage and goods as props to engage the customer emotionally in a way that creates a memorable even't (Pine and Gilmore, 2009. The present work represents an attempt to deeper explore try the potential consequences for companies providing UCEs. A field experiment was carried out in a hairdresser establishment in Madrid in order to test the effects of UCE on two main customer variables: Word of mouth (WOM) and Revisit intentions. Overall, the present study presents an innovative marketing strategy, which opens a new door for businesses struggling to succeed in the challenging nowadays world. N° de réf. du vendeur 9783846544914
Quantité disponible : 1 disponible(s)
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Understanding Unique Customer Experiences
Edité par
LAP LAMBERT Academic Publishing Nov 2011, 2011
ISBN 10 : 3846544914
ISBN 13 : 9783846544914
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -A new type of economic offering has lately appeared in the market scene: the provision of Unique Customer Experiences (UCEs). UCEs occur 'when a company intentionally uses services as the stage and goods as props to engage the customer emotionally in a way that creates a memorable even't (Pine and Gilmore, 2009. The present work represents an attempt to deeper explore try the potential consequences for companies providing UCEs. A field experiment was carried out in a hairdresser establishment in Madrid in order to test the effects of UCE on two main customer variables: Word of mouth (WOM) and Revisit intentions. Overall, the present study presents an innovative marketing strategy, which opens a new door for businesses struggling to succeed in the challenging nowadays world. 104 pp. Englisch. N° de réf. du vendeur 9783846544914
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Understanding Unique Customer Experiences
Edité par
LAP LAMBERT Academic Publishing Nov 2011, 2011
ISBN 10 : 3846544914
ISBN 13 : 9783846544914
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware -A new type of economic offering has lately appeared in the market scene: the provision of Unique Customer Experiences (UCEs). UCEs occur 'when a company intentionally uses services as the stage and goods as props to engage the customer emotionally in a way that creates a memorable even't (Pine and Gilmore, 2009. The present work represents an attempt to deeper explore try the potential consequences for companies providing UCEs. A field experiment was carried out in a hairdresser establishment in Madrid in order to test the effects of UCE on two main customer variables: Word of mouth (WOM) and Revisit intentions. Overall, the present study presents an innovative marketing strategy, which opens a new door for businesses struggling to succeed in the challenging nowadays¿ world.Books on Demand GmbH, Überseering 33, 22297 Hamburg 104 pp. Englisch. N° de réf. du vendeur 9783846544914
Quantité disponible : 2 disponible(s)
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Understanding Unique Customer Experiences: The Potential Of Providing In-Store Unique Customer Experiences (Uces) Nowadays
Edité par
Lap Lambert Academic Publishing, 2011
ISBN 10 : 3846544914
ISBN 13 : 9783846544914
Neuf
Paperback
Vendeur : Revaluation Books, Exeter, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Brand New. 104 pages. 8.66x5.91x0.24 inches. In Stock. N° de réf. du vendeur __3846544914
Quantité disponible : 1 disponible(s)
Image d'archives
Understanding Unique Customer Experiences: The Potential Of Providing In-Store Unique Customer Experiences (Uces) Nowadays
Edité par
Lap Lambert Academic Publishing, 2011
ISBN 10 : 3846544914
ISBN 13 : 9783846544914
Neuf
Paperback
Vendeur : Revaluation Books, Exeter, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Brand New. 104 pages. 8.66x5.91x0.24 inches. In Stock. N° de réf. du vendeur 3846544914
Quantité disponible : 1 disponible(s)