Market Entry Strategies: Text, Cases and Readings in Market Entry Management - Couverture rigide

Christoph Lymbersky

Couverture rigide

ISBN 10 : 3981216202 ISBN 13 : 9783981216202

Editeur : Management Laboratory Press

Synopsis

Book by Christoph Lymbersky

A propos du livre

Revue de presse :

The book is very well written and easy to understand. The structure is clear and makes it easy to find what you need. A lot of examples make the book very interesting. Quickly it becomes clear that the author is an expert in the field, he answers pretty much every question about Franchising, Licensing, FDIs, the Greenfield Strategy, M&As, Exporting, etc. The cultural- and pitfalls-part of the book gives this book a "competitive advantage" over other books in this area. I really enjoyed reading it and I am sure that it will help other professionals in the field as well. --Dr. H. Maler

The Book Market Entry Strategies by Christoph Lymbersky introduces the concept of different market entry strategies such as Licensing, Franchising, FDI, M&As, Greenfield, Exporting, Turnkey Projects, Management Contracts etc. Each strategic concept gets explained with its advantages and disadvantages. A lot of examples from companies around the world illustrate the theory explained and make it easy to remember pitfalls and success stories. In a second part the book introduces intercultural differences, what to take care of when entering a foreign market and how to prepare an international strategy. Choosing the right people to send overseas, the right market and the right strategy for the market can determine if an international strategy turns out to be a success or a failure. The author explains in detail what steps to take, how to choose a market and how to avoid mistakes that other companies have made. The combination of the intercultural part, strategic theory, examples and case studies make this book a "must read" for every international business student and international marketing or strategic manager. --Dr. H. C. Vogler

Présentation de l'éditeur :

This book is designed for students studying international business, but also for professionals working in companies facing market entry decisions. The first chapter will introduce the concept of an international strategy by focusing on global efficiencies, the components of an international strategy and the development of an international strategy. An emphasis is put on market analysis, competitive positioning and common pitfalls of multinational companies. The second chapter discusses different entry modes and forms of foreign direct investments. Franchising, licensing, joint ventures, the Greenfield strategy as well as mergers & acquisitions are explained in detail with their advantages and disadvantages. The accompanying case studies for each entry method illustrate common problems outlined in the text. The third Chapter introduces the reader to the influence of culture on international market entries. Geert Hofstede s, Edward T. Hall s as well as Fons Trompenaars s theories about cultural differences get explained with interesting examples. Managers will find important advice in this chapter on what to take care of, how to prepare for and to avoid cultural clashes. Each market entry strategy has its impacts on the corporate culture of a company, on its people and on the environment. It is this book s aim to prepare its reader for the interesting strategic decisions that a multinational company faces.

À propos de cette édition

• Éditeur: Management Laboratory Press
• ISBN 10: 3981216202
• ISBN 13: 9783981216202
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 424