Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Dave Bickler (born 1953) is an American vocalist, best known as the lead singer for the rock band Survivor from 1977â€“1983. His distinctive vocal was featured on the #1 U.S. hit Eye of the Tiger". In addition to his wide vocal range, his street-wise image included a trademark beret. Bickler would go on to provide the vocals in advertisements, including the Real Men of Genius Bud Light TV and radio commercials. "