STRATEGIC PLANNING FOR MPES:: THE CASE OF A COMPANY IN THE BEAUTY AND AESTHETICS SECTOR - Couverture souple

Medvedeff, Yona; Regis, Tatyana

 
9786203381054: STRATEGIC PLANNING FOR MPES:: THE CASE OF A COMPANY IN THE BEAUTY AND AESTHETICS SECTOR
Couverture souple
ISBN 10 : 6203381055 ISBN 13 : 9786203381054
Editeur : Our Knowledge Publishing, 2021

Synopsis

We are currently experiencing a moment in which the economy is going through a period of gradual recovery, where companies have focused on survival. The scenario for Micro and Small Enterprises is not different, although there has been an increase in their participation in the economy. In this context, the Micro and Small Enterprises increasingly need to adapt to the environment in which they operate in order to survive, in the same way that they develop strategies aiming to differentiate themselves from others, in this sense the Strategic Planning presents itself as a relevant management tool in assisting the achievement of sustainable competitive advantage. Thus, this book aims to highlight the importance of strategic planning in MSEs, proposing a Strategic Planning for a small-sized beauty salon located in the city of João Pessoa/PB.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Our Knowledge Publishing
Date d'édition
2021
Langue
anglais
ISBN 10 
6203381055
ISBN 13 
9786203381054
Reliure
Broché
Nombre de pages
72
Coordonnées du fabricant
non disponible
Personne responsable
non disponible