THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND LOYALTY: IN THE TELECOMMUNICATIONS SECTOR DURING THE COVID 19 PANDEMIC: A CASE OF ECONET WIRELESS ZIMBABWE - Couverture souple

Fundira, Tonderai; Mupfungidza, Melody

 
9786205487235: THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND LOYALTY: IN THE TELECOMMUNICATIONS SECTOR DURING THE COVID 19 PANDEMIC: A CASE OF ECONET WIRELESS ZIMBABWE
Couverture souple
ISBN 10 : 6205487233 ISBN 13 : 9786205487235
Editeur : LAP LAMBERT Academic Publishing, 2022

Synopsis

This research investigated the influence of corporate social responsibility on brand loyalty. The objectives used in the study were to determine the relationship between corporate social responsibility and brand loyalty at Econet Wireless to establish whether clients are aware of CSR activities of Econet Wireless or not. Causal research design was used for the first objective and descriptive research design was used for the second objective. Simple random sampling technique was used to determine the elements to be included in the sample and a sample size of 384 calculated using Saunders formulae was used. The researcher used questionnaires to collect data which were administrated electronically in line with COVID-19 regulations. The findings of the research revealed that The Cronbach Alpha coefficient to test the reliability of the measurement scales was used to determine the impact of corporate social responsibility (employee, ethical, legal and social responsibility) on brand loyalty.

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Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2022
Langue
anglais
ISBN 10 
6205487233
ISBN 13 
9786205487235
Reliure
Broché
Nombre de pages
64
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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