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Marketing Plan

Tomás Ernesto Novick

Edit� par Our Knowledge Publishing, 2023

ISBN 10 : 6206230015 ISBN 13 : 9786206230014

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Marketing Plan

Tom�s Ernesto Novick

Edit� par Our Knowledge Publishing Jul 2023, 2023

ISBN 10 : 6206230015 ISBN 13 : 9786206230014

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This paper addresses the construction of a marketing plan for a local travel and tourism company. The importance of this plan is the possibility of being able to plan on a very uncertain and changing context, with the purpose of giving a contribution to an industry greatly affected by the crisis that began in June 2018, deepened in 2019 and detonated in 2020 with the pandemic of COVID 19. The research is motivated by the interest and concern about the deep problems that small and medium-sized companies in our country are going through, particularly those in the tourism sector. They need to transform their organizational form to face the great changes of the sector, which give origin to part of the title of this work 'from the traditional business model to a digital travel agency', a confrontation that transformed the service of the travel agencies to a digital one.that transformed the service of travel agencies since the 1990s. The need for transformation must have implications in the practice of the sector and must be contemplated in the policies linked to re-launching the tourism industry. 148 pp. Englisch. N� de r�f. du vendeur 9786206230014

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Marketing Plan

Novick, Tom�s Ernesto

Edit� par Our Knowledge Publishing, 2023

ISBN 10 : 6206230015 ISBN 13 : 9786206230014

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Marketing Plan

Tom�s Ernesto Novick

Edit� par Our Knowledge Publishing, 2023

ISBN 10 : 6206230015 ISBN 13 : 9786206230014

Neuf Couverture souple

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Marketing Plan (Paperback)

Tomas Ernesto Novick

Edit� par Our Knowledge Publishing, 2023

ISBN 10 : 6206230015 ISBN 13 : 9786206230014

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Paperback. Etat : new. Paperback. This paper addresses the construction of a marketing plan for a local travel and tourism company. The importance of this plan is the possibility of being able to plan on a very uncertain and changing context, with the purpose of giving a contribution to an industry greatly affected by the crisis that began in June 2018, deepened in 2019 and detonated in 2020 with the pandemic of COVID 19. The research is motivated by the interest and concern about the deep problems that small and medium-sized companies in our country are going through, particularly those in the tourism sector. They need to transform their organizational form to face the great changes of the sector, which give origin to part of the title of this work "from the traditional business model to a digital travel agency", a confrontation that transformed the service of the travel agencies to a digital one.that transformed the service of travel agencies since the 1990s. The need for transformation must have implications in the practice of the sector and must be contemplated in the policies linked to re-launching the tourism industry. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de r�f. du vendeur 9786206230014

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