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- ISBN 10 7508336534
- ISBN 13 9787508336534
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The national electricity vocational education planning materials: Power Marketing(Chinese Edition)
Edité par
China Electric Power Press
(2000)
ISBN 10 : 7508336534
ISBN 13 : 9787508336534
Neuf
paperback
Quantité disponible : 1
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Description du livre paperback. Etat : New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date: 2006 Pages: 246 in Publisher: China Electric Power Press National power of higher vocational education planning materials: electricity marketing describes the theory and methods of marketing. combined with the actual situation of the power enterprises on electricity the philosophy and practice of marketing a concise exposition. The book is divided into 14 chapters: Introduction to marketing. market-oriented reforms of the electricity enterprise. market analysis. electricity market research and forecasting. power marketing strategy. product strategy. pricing strategy. distribution strategy. promotion strategy. marketing strategy new developments in modern power marketing management. power marketing business management. the relationship between the power customer service management. demand side management and power marketing. The book can be used as a power class colleges marketing for electricity technologies. management. accounting and other professional teaching books. but also can be used as a power higher adult education professional teaching books. and is available in the power marketing work to learn. reference and training to use. Contents: Preface Foreword Chapter Marketing Introduction to the basic concepts of the first section of the market and marketing section II. the Marketing Concept Section III customer transferring the first section electricity market of the values ??of the market-oriented reform of the electric power enterprise and its related to the concept of to the the foreign electricity market overview in section II of the third quarter the process of electricity market reform market analysis section II of the first section of the type of market and market demand morphology analysis of the marketing environment analysis of the fourth quarter of the third quarter consumer market the tissue market analysis Chapter electricity market research and forecast the first section of marketing information systems research section III of the electricity demand for the prevention of Chapter V power marketing strategy Section I Enterprise Strategic Planning Section II Section II of the electricity market target market strategy first Chapter three market competition strategy the fourth quarter marketing portfolio strategy product strategy first section overall concept product portfolio strategy section II. section III of the brand and trademark strategy Product life cycle section IV of Chapter VII of the price of the new product development strategy factors affecting product pricing strategy first section analysis Section II product pricing section III. the level of the tariff. the tariff structure and price formation mechanism of section IV of the tariff system and tariff management pricing section V. born the pricing strategy of Chapter VIII of the distribution strategy first a distribution channel strategy the Section II middlemen Section III physical distribution meaning and decision-making of the fourth quarter power Product sales channels analysis section I of the ninth chapter of promotional strategy. promotional mix decisions second personal selling strategy third advertising strategy first Section 3 green marketing the fourth quarter of four electricity sales promotion relationship marketing Section II powers of the first section of the new development strategy Chapter marketing strategy marketing knowledge marketing marketing and management of of Chapter XI modern electricity market Section 1 electricity market marketing planning. organization and implementation of the basic concepts. implementation and control of the power marketing power marketing plan in section II the basic form of the fourth quarter of the marketing organization for the preparation of the third quarter of modern power 12 power marketing business management first a power marketing technical support system. sect expans. N° de réf. du vendeur NE015412
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