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- ÉditeurGuangdong Economic Press
- Date d'édition2000
- ISBN 10 7806774181
- ISBN 13 9787806774182
- ReliureBroché
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The new H1 Genuine] chain operations management orchid CG intelligence library(Chinese Edition)
Edité par
Guangdong Economic Press
(2000)
ISBN 10 : 7806774181
ISBN 13 : 9787806774182
Neuf
paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre paperback. Etat : New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Pub Date :2003-08-01 Pages: 2003 Publisher: Basic information of the Guangdong Economic Press title: chain operations management orchid the new CG intellectual Library Original: 22 Author: Huang Jinping book Press: Guangdong Economic Press Publication Date: 2003 -8-1ISBN: 9787806774182 Words: Page :2003-01-01 Edition: Binding: Folio: Product ID: 460404 edit recommend editing the series. there need to be creative. unique. practical and operability. which is a challenge. and we hope to get a great success in the challenge. This series of books service was mainly targeted at business readers. reference is also available to other interested persons. Readers according to their interests. select the relevant books. We are willing to exchange experiences with each other and readers. the deepening of exploring new problems emerging in the social and economic development. Executive summary for the development of China Chain Store & Franchise. I wrote this book. This book chain operations comprehensive exposition chain operations. from the point of view of the system and the practical point of view. This book seeks to present the following characteristics: simple text prompts to the promotion of basic theoretical knowledge; highlight the strategies and techniques. highlighting the practical ability; clear. concise text. the size of compact; give informative case studies. reflects the book practicality. The purpose of writing this book is to provide to the busy business readers. but also for marketing and business administration students learn reference. Contents Preface 1 chain management operations chain management principles 3 chain operator selection and management joining contractual issues competitive strategy selection and loss of store management chain management strategy chain management case analysis Appendix I: International Franchise Association Code of Ethics Appendix: Commercial Franchise Management (tentative) Appendix III: The Ministry of Domestic Trade chain management standards opinion Appendix IV: franchise record companies Management (tentative) the the main bibliography postscript of introduced Abstracts Whether regular chain franchise headquarters with members of the shops are common burden and enjoy the business interests of the profit or loss of unity in the formal chain in the Department has full ownership and management rights of each member of the shops. the implementation of a human. financial. material. production. supply. marketing and other aspects of unified management. The shop manager candidates. purchase plans. sales. advertising and so on must be acting under the headquarters command. and the wages of the employees. the funds should be determined by the headquarters. In the franchise. the franchise headquarters such as name. trade names. trademarks. service marks. and other projects granted the right to use. as well as to provide the necessary information. knowledge. technology. services. payment of remuneration in some form (some press fixed way. some of the business area. etc.). Operate. whether it is a formal chain or franchise store sales activities are managed by the headquarters. development. promotion management technology. creating the corporate image of the functions performed by members shop sales operation functions. Regular chain in headquarters and franchise respective responsibilities and obligations. the headquarters responsible for the development of business plans. development and management of technology. setting a reasonable price; franchise is fully committed to operating and bears do not join other Commonwealth Headquarters provisions form of contract provisions responsibilities and obligations. Franchise. concession party corporate headquarters. its responsibilities and obligations: proposed a comprehensive set of business ideas. strategic planning. as well as the degree of impl. N° de réf. du vendeur FL055989
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