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Présentation de l'éditeur :
The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer's role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today's competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market.This new edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing.This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.
Biographie de l'auteur :
M. GOVINDARAJAN, Ph.D. (Marketing), formerly Assistant Professor, Anna University, Chennai has more than twenty years experience in teaching marketing and related subjects to both postgraduate students of Business Administration and undergraduate students of Engineering disciplines. A member of System Dynamics Society of India, Dr. Govindarajan is the author of three other books including Engineering Ethics (2005) and Principles of Management (2005) published by Prentice-Hall of India, New Delhi.
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- ÉditeurPrentice-Hall of India Pvt.Ltd
- Date d'édition2007
- ISBN 10 8120332598
- ISBN 13 9788120332591
- ReliureBroché
- Numéro d'édition2
- Nombre de pages332
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Description du livre PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur M0-9788120332591
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Marketing Management Concepts, Cases, Challenges and Trends
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PHI Learning
(2007)
ISBN 10 : 8120332598
ISBN 13 : 9788120332591
Neuf
PAP
Quantité disponible : 2
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Description du livre PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur M0-9788120332591
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Edité par
PHI Learning
(2007)
ISBN 10 : 8120332598
ISBN 13 : 9788120332591
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Quantité disponible : 1
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Description du livre Paperback. Etat : new. Paperback. The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer's role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today's competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market.This new edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing.This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management.This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed. Building up a conceptual framework for developing marketing strategies for the corporate enterprise, this work offers an insight into each facet of the marketer's role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in this competitive world. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9788120332591
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