Marketing Communications Industry: Entrepreneurial Case Studies - Couverture souple

Jain, Gautam Raj

Couverture souple

ISBN 10 : 8178298686 ISBN 13 : 9788178298689

Editeur : SAGE Response, 2019

Synopsis

Book by Jain Gautam Raj Ahluwalia Raunica

A propos du livre

Présentation de l'éditeur :

Marketing Communications Industry (MCI) is critical to the Indian economy as it creates competitive advantages for sustenance of indigenous enterprises in the face of intense global competition and knowledge-based economy. Developments in the field of MCI are leading towards a new class of knowledge, savvy entrepreneurs and knowledge/technology driven enterprises.

The analytical case studies presented in this book are about the new breed of entrepreneurs who have started their ventures without the support of large corporations. They are known for employing highly ethical and innovative management practices in the realm of new venture creation and growth, and foster innovation and new business formations through an independent corporate setting.

À propos de cette édition

• Éditeur: SAGE Response
• Date d'édition: 2019
• ISBN 10: 8178298686
• ISBN 13: 9788178298689
• Reliure: Broché
• Nombre de pages: 208