Welcome To The Advertisingawesomeness: Forget the product. Forget the idea. Forget the campaign. - Couverture souple

Brandt, Mike

Couverture souple

ISBN 10 : 8799800306 ISBN 13 : 9788799800308

Editeur : URGE Press, 2015

A propos du livre

Biographie de l'auteur :

Founder of the firm urge (hiurge.com) where Mike co-creates with businesses and brands applying the tools and methods from his book. He as well facilitates workshops at ad agencies around a digital approach. Mike taught in Internet-related subjects, like Multimedia Design and E-Marketing – in E-Commerce and Digital Project Management on Bachelor level. He started out as Art Director at advertising agencies Jung von Matt, Springer & Jacoby, and Heimat. He lives with his family in Copenhagen and enjoys the Scandinavian way.

Présentation de l'éditeur :

A hands-on marketing book for today's changed world. The book describes five steps (of awesomeness) going from looking at your brand from people's perspective to reaching a marketing solution that works. Actually it's less a book than a workshop as it is the result of digital thinking workshops – therefore tools and methods are explained followed by a step by step guide how to apply it, encouraging the reader to put it into action straight away. Be prepared to be challenged in your way of marketing and business.

À propos de cette édition

• Éditeur: URGE Press
• Date d'édition: 2015
• ISBN 10: 8799800306
• ISBN 13: 9788799800308
• Reliure: Broché
• Nombre de pages: 298