A hands-on marketing book for today's changed world. The book describes five steps (of awesomeness) going from looking at your brand from people's perspective to reaching a marketing solution that works. Actually it's less a book than a workshop as it is the result of digital thinking workshops – therefore tools and methods are explained followed by a step by step guide how to apply it, encouraging the reader to put it into action straight away. Be prepared to be challenged in your way of marketing and business.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Founder of the firm urge (hiurge.com) where Mike co-creates with businesses and brands applying the tools and methods from his book. He as well facilitates workshops at ad agencies around a digital approach. Mike taught in Internet-related subjects, like Multimedia Design and E-Marketing – in E-Commerce and Digital Project Management on Bachelor level. He started out as Art Director at advertising agencies Jung von Matt, Springer & Jacoby, and Heimat. He lives with his family in Copenhagen and enjoys the Scandinavian way.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Description du livre URGE Press, 2015. Paperback. État : New. book. N° de réf. du libraire M8799800306
Description du livre URGE Press. Paperback. État : Brand New. 298 pages. 6.00x6.00x0.68 inches. In Stock. N° de réf. du libraire zk8799800306