From Fiorucci to the Guerrilla Stores: Shop Displays in Architecture, Marketing and Communications - Couverture souple

Marenco Mores, Claudio; Marsilio

9788831789578: From Fiorucci to the Guerrilla Stores: Shop Displays in Architecture, Marketing and Communications

Couverture souple

ISBN 10 : 8831789570 ISBN 13 : 9788831789578

Editeur : Marsilio, 2007

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Pr�sentation de l'�diteur :

The new generation of shops and retail fashion environments must use every competitive edge to capture new buyers-from street level to shelf level. Shopping epicenters, brand flagship stores, and so-called guerrilla stores-all the environments in which we shop-are often charged by their architecture. This book looks back over 30 years of architecture that served to brand such fashion houses and designers as Calvin Klein, Giorgio Armani, Elio Fiorucci, and Rei Kawakubo, expressing each individual's particular identity through his store's architecture. These retail environments are built on innovation, surprise, flexibility, mutability, pliability, and prestige-while also offering the legitimacy that sophisticated architecture has always brought to commerce and enterprise. The collaboration between fashion and architecture is a relationship that continues to fascinate both professionals and fashion customers alike.

Biographie de l'auteur :

Claudio Marenco Mores is an architect who specializes in brand design and the marketing of luxury goods. He works as an editor for various fashion magazines and is head of communications for a multinational company.

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