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- ÉditeurGregorian & Biblical Press
- Date d'édition1961
- ISBN 10 887652309X
- ISBN 13 9788876523090
- ReliureBroché
- Nombre de pages220
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Some Ethical Problems Of Modern Advertising
Edité par
Gregorian & Biblical Press
(1961)
ISBN 10 : 887652309X
ISBN 13 : 9788876523090
Neuf
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Description du livre paperback. Etat : New. 1st. N° de réf. du vendeur 462882
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Some Ethical Problems of Modern Advertising (Fuori Collana) by Garrett, Tm [Paperback ]
Edité par
Gregorian & Biblical Press
(1961)
ISBN 10 : 887652309X
ISBN 13 : 9788876523090
Neuf
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Some Ethical Problems Of Modern Advertising
Edité par
Gregorian & Biblical Press
(1961)
ISBN 10 : 887652309X
ISBN 13 : 9788876523090
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Introduction to Some Ethical Problems of Modern American Advertising
Edité par
Gregorian & Biblical Press
(1961)
ISBN 10 : 887652309X
ISBN 13 : 9788876523090
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Description du livre Etat : New. N° de réf. du vendeur 24066077-n
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Some Ethical Problems Of Modern Advertising
Edité par
Gregorian & Biblical Press
(1961)
ISBN 10 : 887652309X
ISBN 13 : 9788876523090
Neuf
Couverture souple
Quantité disponible : 2
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Description du livre Etat : New. N° de réf. du vendeur V9788876523090
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Some Ethical Problems of Modern Advertising (Paperback)
Edité par
Gregorian & Biblical Press
(1961)
ISBN 10 : 887652309X
ISBN 13 : 9788876523090
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Paperback
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Description du livre Paperback. Etat : new. Paperback. The present thesis is intended to be a modest introduction to selected ethical problems of modern American advertising, and of consumer advertising in particular. It is in no sense either a complete or a definitive treatment of the ethics of advertising. In the first place, the ethical problems of advertising are at once too numerous and too complex to be treated in a single work. In the second place, the subject is, as we shall see, too undeveloped to permit of anything but a preliminary attempt to clarify problems and to develop some of the principles necessary for their solution. Consequently, this thesis is largely exploratory, that is, an attempt to stake out certain areas and to locate them with reference to the norms of sound ethics. We have chosen to study the ethical problems of American advertising for three reasons. First, advertising has had its greatest development in that country. Secondly, the literature bearing on the ethical and social implications of advertising, though not particularly abundant, gives more attention to the American problems than to those of other nations. Thirdly, the present work is intended to be a guide for those members of the American advertising profession who encouraged this undertaking. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9788876523090
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