This Is Service Design Thinking: Basics - Tools - Cases

 
9789063692568: This Is Service Design Thinking: Basics - Tools - Cases

This is Service Design Thinking Service design is the biggest new field of business consulting today. This first practical book gives the basics, the tools, and tje cases. Full description

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur :

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking.A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals. Besides an introduction to service design thinking through five basic principles, a selection of individual perspectives demonstrate the similarities and differences between various disciplines involved in the design of services. Additionally, the book outlines an iterative design process and showcases 25 adaptable service design tools, exemplifying the practice of service design with five international case studies. The book concludes with an insight into the current state of service design research and sets service design thinking in a philosophical context. In collaboration with: (in alphabetical order) Kate Andrews (UK), Beatriz Belmonte (E), Ralf Beuker (GER), Fergus Bisset (UK), Kate Blackmon (UK), Johan Blomkvist (SE), Simon Clatworthy (NO), Lauren Currie (UK), Sarah Drummond (UK), Jamin Hegeman (USA), Stefan Holmlid (SE), Luke Kelly (NL), Lucy Kimbell (UK), Satu Miettinen (FI), Asier P�rez (E), Bas Raijmakers (NL), Jakob Schneider (GER), Fabian Segelström (SE), Marc Stickdorn (A), Renato Troncon (IT), Geke van Dijk (NL), Arne van Oosterom (NL), Erik Widmark (S)

Biographie de l'auteur :

Marc Stickdorn (Austria; http://thisisservicedesignthinking.com; www.destinable.com) is co–founder of Destinable, a consultancy specializing in service design for tourism, and lectures around the world at business and design schools.  He is a professor at the Management Center Innsbruck in Austria, where he lectures on service design and service innovation.  His main areas of interest are service design and strategic marketing management particularly in a tourism context. Jakob Schneider (Germany)  is a graphic designer based in Germany.

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Jakob Schneider; Marc Stickdorn
ISBN 10 : 9063692560 ISBN 13 : 9789063692568
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Description du livre BIS Publishers B.V., Netherlands, 2012. Hardback. État : New. Nachdruck.. 248 x 182 mm. Language: English . Brand New Book. The book introduces the emerging field of service design thinking in an accessible manner to beginners and students and it broadens the knowledge and can act as a resource for experienced design professionals. It showcases twenty-five adaptable service design tools and gives concrete examples of the practice of service design through five international case studies. N° de réf. du libraire AA29789063692568

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Jakob Schneider; Marc Stickdorn
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Description du livre BIS Publishers B.V., Netherlands, 2012. Hardback. État : New. Nachdruck.. 248 x 182 mm. Language: English . Brand New Book. The book introduces the emerging field of service design thinking in an accessible manner to beginners and students and it broadens the knowledge and can act as a resource for experienced design professionals. It showcases twenty-five adaptable service design tools and gives concrete examples of the practice of service design through five international case studies. N° de réf. du libraire AA29789063692568

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Description du livre BIS Publishers, 2011. Hardcover. État : Brand New. none edition. 376 pages. 9.30x7.20x1.30 inches. In Stock. N° de réf. du libraire zk9063692560

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Description du livre BIS Publishers, 2011. État : New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking. A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. it introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals. Besides an introduction to service design thinking through five basic principles, a selection of individual perspectives demonstrate the similarities and differences between various disciplines involved in the design of services. Additionally, The book outlines an iterative design process and showcases 25 adaptable service design tools, exemplifying the practice of service design with five international case studies. The book concludes with an insight into the current state of service design research and sets service design thinking in a philosophical context. N° de réf. du libraire ABE_book_new_9063692560

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