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Présentation de l'éditeur :
Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint.
The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today’s fast-changing marketing environment.
Marketing Management is typically taught through case studies, and is application-oriented. It is therefore important to showcase companies and brands that have been successful in their marketing strategies. An effort has been made to ensure that familiar Asian and international brands/companies are featured. This enables students relate to the analyses of these case studies and vignettes.
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- ÉditeurPearson Education Centre
- Date d'édition2008
- ISBN 10 9810679939
- ISBN 13 9789810679934
- ReliureBroché
- Numéro d'édition5
- Nombre de pages896
- Evaluation vendeur
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Marketing Management: An Asian Perspective
Edité par
Prentice Hall
(2009)
ISBN 10 : 9810679939
ISBN 13 : 9789810679934
Ancien ou d'occasion
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Quantité disponible : 1
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Description du livre Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9789810679934. N° de réf. du vendeur 9904890
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EUR 4,36
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Image d'archives
Marketing Management
Edité par
Pearson Education
(2008)
ISBN 10 : 9810679939
ISBN 13 : 9789810679934
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Very Good. This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine. N° de réf. du vendeur 41523767771217
Acheter D'occasion
EUR 6,40
Autre devise
Image d'archives
Marketing Management
Edité par
Pearson Education
(2008)
ISBN 10 : 9810679939
ISBN 13 : 9789810679934
Ancien ou d'occasion
Couverture souple
Quantité disponible : 2
Vendeur :
Evaluation vendeur
Description du livre Etat : Fine. This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new - lucky you!. N° de réf. du vendeur 34380889686097
Acheter D'occasion
EUR 7,48
Autre devise
Image d'archives
Marketing Management
Edité par
Pearson Education
(2008)
ISBN 10 : 9810679939
ISBN 13 : 9789810679934
Ancien ou d'occasion
Couverture souple
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Fine. This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new - lucky you!. N° de réf. du vendeur 41523767738449
Acheter D'occasion
EUR 7,48
Autre devise