Sunzi's Art of Business - Couverture souple

Wang Xuanming

Couverture souple

ISBN 10 : 981229404X ISBN 13 : 9789812294043

Editeur : Asiapac Books, 2005

Synopsis

This new book Total Victory - Sunzi's Art of Business depicts 100 battles in businesses and demonstrates how entrepreneurs and business people have employed the principles of Sunzi's Art of War to thrive and stay ahead in the fast-changing and competitive business environment. There are 100 case studies, with stories of well-known entrepreneurs like Lee Iacocca, Andrew Carnegie, John D. Rockefeller, Li Ka-Shing, Lee Kong Chian and Tan Kah Kee. Famous Asian and western corporations like Nissan, Honda, Nokia, Hewlett-Packard Computers, Philips Electronics, Casio, etc. are featured as well, illustrating the credibility of Sunzi's strategic art of business. To succeed in business, an entrepreneur must "know oneself", which means understanding his company and the situation surrounding him, and "know others", which refers to knowing market changes, consumers' psychology and his competitors. By using a simple and vivid art form to illustrate the application of Sunzi's Art of War in the business world, Wang Xuanming has made the military principles practical for all business and corporate players.

A propos du livre

Présentation de l'éditeur

Dieses Buch bezieht stellt 100 illustrierte Fallstudien vor wie anhand von Sunzis Kunst des Krieges Unternehmer und Geschäftsleute in einem sich schnell ändernden Umfeld vor dem Wettbewerb bleiben. Die Fallstudien behandeln bekannte Unternehmerlegenden und CEOs wie Lee Iacocca, Andrew Carnegie, John D. Rockefeller, Li Ka-Shing, Lee Kong Chian und Tan Kah Kee und asiatische und westliche Topfirmen wie Nissan, Honda, Nokia, Hewlett-Packard, Philips, Casio oder Volkswagen.

À propos de cette édition

• Éditeur: Asiapac Books
• Date d'édition: 2005
• ISBN 10: 981229404X
• ISBN 13: 9789812294043
• Reliure: Broché
• Nombre de pages: 224