Articles liés à Global Marketing Management System
Synopsis
I have recently used GMMSO4 and have welcomed the improvements made to the earlier versions. These improvements enable users to save Money, Effort, Time and Stress (METS). The excellent graphical representations are also worth a mention as in previous versions users had to create their own. From a user s perspective it is extremely helpful to have these created for you.
Amos Anderson, CEO of JAS Solutions for Business LTD
This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.
The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Dr Basil Janavaras is Professor Emeritus of International Business at Minnesota State University, Mankato (MSU), Minnesota, USA and President/CEO of JAI, Inc., a global marketing management training and consulting firm (www.janavaras.com). Dr Janavaras spent more than 30 years assisting companies and academic institutions expand into global markets and establish their presence and success abroad. He helped company managers develop a global orientation toward international business, and integrate global dimensions into their strategic plans.
He has published a number of articles in several business journals. He has authored the Global Marketing Management System textbook (previously published by Pearson Education, Inc., 1998), and co-authored:
- Avlonitis, G, Lymperopoulos, K & Janavaras, B, (2010), Modern Marketing Strategies for Global Markets (Athens, Greece: Rosili Publishing)
- Janavaras, B, Paladini, S, & George, S, (2013), Going Global: A Practical Guide (New Jersey, USA: Pearson Education)
- Lymperopoulos, K, Janavaras, B, & Salamoura, M, (2015), Strategies for International Marketing & Exporting (Athens, Greece: Kallipos) (National Metsovion University)
- A chapter in the Palgrave Handbook of Experiential Learning in International Business (Basingstoke, UK: Palgrace Macmillan).
He has developed the Global Marketing Management System Online (www.gmmso4.com) software, and the Export Import Management System Online (www.eimso2.com) software. These software packages enable users to conduct global market research, identify high potential country markets, determine best entry mode strategies and develop their international marketing/exporting plans.
Dr Suresh George is a Principal Lecturer in International Business at Coventry University and currently the course director for the MSc in International Business Management. He lectures on global strategy, emerging markets and organizational strategy. With over 21 years of experiencing business within an international context, Suresh has lived or worked across India, Kenya, Nigeria, Oman and the UK. He has published a number of articles in several business journals. He has co-authored with Basil Janavaras and Stefania Paladinin, Going Global: A Practical Guide textbook (published by Pearson Education) as well as a chapter in Palgrave Handbook of Experiential Learning in International Business. Suresh is also the creator of the GLOBESTRATEGY (http://globestrategy.net) learning system for International Business students. Suresh tweets as @sureshgeorge.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Global Marketing Management System (Second Edition)
Edité par
World Scientific Publishing Company, 2017
ISBN 10 : 981320107X
ISBN 13 : 9789813201071
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.4. N° de réf. du vendeur G981320107XI4N00
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Global Marketing Management System (2nd Edition)
Edité par
World Scientific Publishing Company, 2017
ISBN 10 : 981320107X
ISBN 13 : 9789813201071
Ancien ou d'occasion
Couverture rigide
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. N° de réf. du vendeur rev5471020911
Quantité disponible : 1 disponible(s)