Marketing and Smart Technologies: Proceedings of Icmarktech 2020 - Couverture souple

Couverture souple

ISBN 10 : 9813341858 ISBN 13 : 9789813341852

Editeur : Springer Verlag, Singapore, 2022

Synopsis

How committed I am with Tourist-Intelligent Virtual Assistants?.- Human Intelligence vs Artificial Intelligence: A Comparison of Traditional and AI-based.- Methods for Prospect Generation.- A trademark image retrieval tool based on deep learning features.- The Impact of TikTok on Digital Marketing Sentiment Analysis using web-based platforms on virtual education during the 2020 lockdown.- The Post COVID-19 Shopping Experience: Thoughts on the Role of Emerging Retail Technologies.- Contribution of Research and Development to the Efficiency of Social Progress in Latin America: Patents.- The Organizations' Paths to Market Success.- The Application of Text Mining for the analysis of connotation in a Higher Education Institution.

A propos du livre

À propos de l?auteur

Álvaro Rocha holds the title of Honorary Professor and holds a D.Sc. in Information Science, Ph.D. in Information Systems and Technologies, M.Sc. in Information Management and BCS in Computer Science. He is Professor of Information Systems at the University of Lisbon, President of AISTI (the Iberian Association for Information Systems and Technologies), Chair of the IEEE Portugal Section Systems, Man, and Cybernetics Society Chapter and Editor-in-Chief of both JISEM (Journal of Information Systems Engineering & Management) and RISTI (Iberian Journal of Information Systems and Technologies).
José Luís Reis received Ph.D. in Technologies and Information Systems from the University of Minho and is Professor with the title of specialist in Management and Administration by IPAM, Porto. He is a Professor at ISMAI, IPAM and as invited at ISCAP.IPP. He is the author and co-author of several books, namely "Personalization in Marketing - Technologies and Information Systems", "Marketing in agri-food - fundamentals and case studies", "Gamification Model for SMEs" and "Marketing and Smart Technologies".
Marc K. Peter received Doctorate from CSU Sydney, an Executive MBA from UAS Bern/Babson College/PKU Beijing and a Master of Marketing from the University of Basel. He is Fellow of both the British Computer Society and the Chartered Institute of Marketing. He is a Professor of Digital Business and Head of the Competence Center Digital Transformation at the FHNW School of Business in Olten, Switzerland. His research and teaching focus are digital transformation, digital marketing and cyber security.
Ricardo Cayolla received Ph.D. in "Marketing and Strategy and is the author of seven books. He is Neuroscience Co-Creator of the projects "Super-Humans" and "How Humans Learn". Original researcher integrates research done in neuroscience. With a graduation in "Design Thinking for Business Innovation" from ESADE, he applies the research in several areas in the business world. He is Visiting Professor in Marketing in Eastern Central University of Science and Technology (ECUST), Shanghai, China, since March 2017. Sandra Loureiro (Ph.D.) is Associate Professor at Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU-IUL), and she is Director of the Ph.D. in Management, specialization in Marketing, and the Ph.D. in Tourism Management. Her current research interests include relationships, tourism marketing and technologies related issues, such as VR, AR and AI. Her papers have been published in a variety of peer-reviewed journals that include Journal of Marketing, Journal of Retailing, Tourism Management, Journal of Business Research, International Journal of Hospitality Management, Journal of Retailing and Consumer Services, Journal of Service Management, Journal of Cleaner Production and Journal of Brand Management or Online Information Review.
Zorica Bogdanovic received Ph.D. and is Associate Professor at the Faculty of Organizational Sciences, University of Belgrade, Serbia. She teaches subjects in the areas of e-business and e-business technologies on B.Sc., M.Sc. and Ph.D. studies. Her professional and scientific interests include e-business, Internet marketing, Internet technologies and Internet of things. The results of her research have been published in many well-known international journals and conference proceedings.

Détails de l'édition

• Éditeur: Springer Verlag, Singapore
• Date d'édition: 2022
• ISBN 10: 9813341858
• ISBN 13: 9789813341852
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 797
• Éditeur: Rocha Álvaro, Reis José Luís, Peter Marc K., Cayolla Ricardo, Loureiro Sandra, Bogdanović Zorica