Quantitative Modelling in Marketing and Management - Couverture rigide

Couverture rigide

ISBN 10 : 9814407712 ISBN 13 : 9789814407717

Editeur : World Scientific Publishing Co Pte Ltd, 2012

Synopsis

Book by Luiz Moutinho

A propos du livre

Présentation de l'éditeur :

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.

À propos de cette édition

• Éditeur: World Scientific Publishing Co Pte Ltd
• Date d'édition: 2012
• ISBN 10: 9814407712
• ISBN 13: 9789814407717
• Reliure: Relié
• Nombre de pages: 532