Advertising and Promotion (Global Ed) - Couverture souple

Belch, George; Belch, Michael

Couverture souple

ISBN 10 : 9814575119 ISBN 13 : 9789814575119

Editeur : McGraw-Hill Education (Asia), 2014

A propos du livre

Biographie de l'auteur :

George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals

Michael Belch is a professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.

À propos de cette édition

• Éditeur: McGraw-Hill Education (Asia)
• Date d'édition: 2014
• ISBN 10: 9814575119
• ISBN 13: 9789814575119
• Reliure: Broché
• Nombre de pages: 800