QUANTITATIVE MODELLING IN MARKETING AND MANAGEMENT (SECOND EDITION)

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9789814696340: QUANTITATIVE MODELLING IN MARKETING AND MANAGEMENT (SECOND EDITION)

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of 'Quantitative Modelling in Marketing and Management' focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

About the Author :

Luiz Moutinho is at the University of Glasgow, UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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Kun-Huang Huarng
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Description du livre World Scientific Publishing Co Pte Ltd, Singapore, 2015. Hardback. État : New. Second Edition. Language: English . Brand New Book. The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of Quantitative Modelling in Marketing and Management focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output. N° de réf. du libraire AAZ9789814696340

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Edité par World Scientific Publishing Co Pte Ltd, Singapore (2015)
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Description du livre World Scientific Publishing Co Pte Ltd, Singapore, 2015. Hardback. État : New. 2nd Revised edition. Language: English . Brand New Book. The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of Quantitative Modelling in Marketing and Management focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods.It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output. N° de réf. du libraire AAZ9789814696340

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Kun-Huang Huarng, Department of Management Studies Luiz Moutinho
Edité par World Scientific Publishing Co Pte Ltd 2015-11-19 (2015)
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Edité par World Scientific Publishing Co Pte Ltd, Singapore (2015)
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Description du livre World Scientific Publishing Co Pte Ltd, Singapore, 2015. Hardback. État : New. Second Edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of Quantitative Modelling in Marketing and Management focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output. N° de réf. du libraire LIE9789814696340

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Kun-Huang Huarng, Luiz Moutinho
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Description du livre World Scientific Publishing Co Pte Ltd. Hardback. État : new. BRAND NEW, Quantitative Modelling in Marketing and Management (Second Edition), Kun-Huang Huarng, Luiz Moutinho, The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of "Quantitative Modelling in Marketing and Management" focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output. N° de réf. du libraire B9789814696340

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10.

Edité par World Scientific Publishing Company (2015)
ISBN 10 : 981469634X ISBN 13 : 9789814696340
Neuf(s) Couverture rigide Quantité : 1
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Description du livre World Scientific Publishing Company, 2015. État : New. Editor(s): Huarng, Kun-Huang; Moutinho, Department of Management Studies Luiz (University of Glasgow, UK University of Glasgow University of Glasgow, UK University of Glasgow, UK University of Glasgow, UK University of Glasgow, UK University of Glasgow, UK University of Glasgow, UK University of Glasgow, UK University of Glasgow). BIC Classification: KJMD; KJSM. Category: (G) General (US: Trade). . . 2015. 2nd Edition. Hardcover. . . . . . N° de réf. du libraire V9789814696340

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