Image de l'éditeur

Advertising Today (Hardback)

Warren Berger

44 avis par Goodreads
ISBN 10: 071483923X / ISBN 13: 9780714839233
Edité par Phaidon Press Ltd, United Kingdom, 2001
Neuf(s) Etat : New Couverture rigide
Vendeur The Book Depository US (London, Royaume-Uni)

Vendeur AbeBooks depuis 10 septembre 2013

Quantité : 10
Acheter neuf
Prix conseillé : 75.00
Prix: EUR 50,23 Autre devise
Livraison : EUR 0 De Royaume-Uni vers Etats-Unis Destinations, frais et délais
Ajouter au panier

A propos de cet article

Language: English . Brand New Book. Far more than a means of moving merchandise, advertising has become increasingly recognized not only as an art form in itself, but also as a defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past 30 years, charting influences from the political and social upheavals of the 1960s to the revolution of the internet in the 1990s. Each chapter includes an intimate interview with a key figure in advertising - including Oliviero Toscani of the controversial Benetton campaigns, American-Express spokesperson Jerry Seinfeld, and John Hegarty of Bartle Boyle Hegarty, the creator of the world-famous Levis ads. In analysing specific advertisements, the book simultaneously acts as a history of global pop culture and a record of the social, cultural and geo-political temperature changes that affect our image-saturated environment. Included are over 500 advertisements originally seen in a wide range of media: print, television, billboards, the internet and even very recent, so-called guerrilla advertising, in which practically anything (pieces of fruit, sand dunes on a beach, pavements) can act as a surface for promoting a product. N° de réf. du libraire AA99780714839233

Poser une question au libraire

Détails bibliographiques

Titre : Advertising Today (Hardback)

Éditeur : Phaidon Press Ltd, United Kingdom

Date d'édition : 2001

Reliure : Hardback

Etat du livre :New

A propos de ce titre

Synopsis :

Far more than a means of moving merchandise, advertising has become increasingly recognized not only as an art form in itself, but also as a defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past 30 years, charting influences from the political and social upheavals of the 1960s to the revolution of the internet in the 1990s. Each chapter includes an intimate interview with a key figure in advertising - including Oliviero Toscani of the controversial Benetton campaigns, American-Express spokesperson Jerry Seinfeld, and John Hegarty of Bartle Boyle Hegarty, the creator of the world-famous Levis ads. In analysing specific advertisements, the book simultaneously acts as a history of global pop culture and a record of the social, cultural and geo-political temperature changes that affect our image-saturated environment. Included are over 500 advertisements originally seen in a wide range of media: print, television, billboards, the internet and even very recent, so-called 'guerrilla' advertising, in which practically anything (pieces of fruit, sand dunes on a beach, pavements) can act as a surface for promoting a product.

About the Author:

Warren Berger is a journalist who is particularly well known for his writing on advertising. He has written for industry publications such as Advertising Age, Adweek, Graphis and Communication Arts, and for the mainstream press, including The New York Times, The Los Angeles Times, GQ and Wired, where he is currently contributing editor.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Description de la librairie

Book Depository is an international bookseller. We ship our books to over 100 countries around the globe and we are always looking to add more countries to the list. We really, really love books and offer millions of titles, currently over 10 million of them, with this figure increasing daily. Living by our motto, 'Bookseller to the World', we focus on offering as many titles as possible to as many customers as possible. Most of our titles are dispatched within 2 business days of your order. Apart from publishers, distributors and wholesalers, we even list and supply books from other retailers! We hope you enjoy our selection and discover your new favorite book.

Visitez la page d?accueil du vendeur

Conditions de vente :

All books are shipped in New condition promptly, we are happy to accept returns up to 30 days from purchase. Orders usually ship within 1-2 business days. Domestic Shipments are sent by Royal Mail, and International by Priority Airmail. We are happy to accept returns up to 30 days from purchase. Please contact the seller directly if you wish to return an order. Name of business : The Book Depository Ltd Form of legal entity : A Limited Company Business address: The Book Depository, 60 Holborn Vi...

Pour plus d'information
Conditions de livraison :

Orders usually ship within 1-2 business days. Domestic Shipments are sent by Royal Mail, and International by Priority Airmail. We are happy to accept returns up to 30 days from purchase. Please contact the seller directly if you wish to return an order.

Afficher le catalogue du vendeur

Modes de paiement
acceptés par le vendeur

Visa Mastercard American Express Carte Bleue