American Enterprise in Foreign Markets: Singer and International Harvester in Imperial Russia (Paperback)

Fred V. Carstensen

Edité par The University of North Carolina Press, 2012
ISBN 10: 0807857289 / ISBN 13: 9780807857281
Neuf(s) / Paperback / Quantité : 0
Vendeur The Book Depository US (London, Royaume-Uni)
Disponible auprès d'autres vendeurs
Afficher tous les  exemplaires de ce livre

Au sujet du livre

Ce livre n'est malheureusement plus disponible. AbeBooks dispose cependant de millions de livres. Ci-dessous, nous vous proposons une liste de livres pouvant correspondre à votre recherche.

Description :

Language: English . Brand New Book. In 1914 the two largest firms in Russia were subsidiaries of American companies. Remarkably, they were almost as large as their parent companies, striking testimony to the potential of the underdeveloped Russian market. Fred Carstensen provides detailed histories of the movement of International Harvester and Singer into this new, profitable, and somewhat forbidding territory. Describing how both sales organizations evolved in Russia, Carstensen relates their development to overall company histories, worldwide growth, changing sales strategies and structures, recruitment and training of employees, and corporate leadership in America and abroad. He finds that both firms entered the Russian market because they needed new outlets to sustain high levels of production and sales. Although there are parallels in their experiences, Carstensen identifies how the responses of the two corporations differed, reflecting the varying strategies and perceptions of company management. Together the case studies provide a test for many of the supposed qualities and patterns of Russian economic history.Contrary to accounts of the experiences of other companies, these firms found the Russian market remarkably rich, developing a level of sales that might have suprassed the American market if war had not erupted. In contrast to the standard view of foreign enterprise, neither company came to Russia because of government invitation or influence but rather because of the intrinsic attractiveness of the markets, and neither firm found the government bureaucracy graft-ridden or the customers dishonest. Carstensen shows that International Harvester and Singer Sewing Machine clearly influenced Russia in a positive way. Both trained large numbers of Russians in modern industrial and marketing procedures and both provided an extraordinary volume of credit on comparatively easy terms to encourage purchase of their products. Indeed, the success of their approach suggests that Russian economic development may have been limited not by weak aggregate demand but by the relative absence of sources of credit.A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value. N° de réf. du libraire AAN9780807857281

A propos du livre :

Synopsis : In 1914 the two largest firms in Russia were subsidiaries of American companies. Remarkably, they were almost as large as their parent companies, striking testimony to the potential of the underdeveloped Russian market. Fred Carstensen provides detailed histories of the movement of International Harvester and Singer into this new, profitable, and somewhat forbidding territory.

Describing how both sales organizations evolved in Russia, Carstensen relates their development to overall company histories, worldwide growth, changing sales strategies and structures, recruitment and training of employees, and corporate leadership in America and abroad. He finds that both firms entered the Russian market because they needed new outlets to sustain high levels of production and sales. Although there are parallels in their experiences, Carstensen identifies how the responses of the two corporations differed, reflecting the varying strategies and perceptions of company management.

Together the case studies provide a test for many of the supposed qualities and patterns of Russian economic history. Contrary to accounts of the experiences of other companies, these firms found the Russian market remarkably rich, developing a level of sales that might have surpassed the American market if war had not erupted. In contrast to the standard view of foreign enterprise, neither company came to Russia because of government invitation or influence but rather because of the intrinsic attractiveness of the markets, and neither firm found the government bureaucracy graft-ridden or the customers dishonest.

Carstensen shows that International Harvester and Singer Sewing Machine clearly influenced Russia in a positive way. Both trained large numbers of Russians in modern industrial and marketing procedures and both provided an extraordinary volume of credit on comparatively easy terms to encourage purchase of their products. Indeed, the success of their approach suggests that Russian economic development may have been limited not by weak aggregate demand but by the relative absence of sources of credit.

Originally published in 1984.

A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

About the Author: Fred V. Carstensen is the co-editor of Entrepreneurship in Imperial Russia and the Soviet Union.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Détails bibliographiques

Titre : American Enterprise in Foreign Markets: ...
Éditeur : The University of North Carolina Press
Date d'édition : 2012
Reliure : Paperback
Etat du livre : New
Edition : New edition.

Meilleurs résultats de recherche sur AbeBooks

1.

Carstensen, Fred V.
Edité par Univ North Carolina
ISBN 10 : 0807857289 ISBN 13 : 9780807857281
Neuf(s) Couverture souple Quantité : 1
Vendeur
C. Clayton Thompson - Bookseller
(BOONE, NC, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Univ North Carolina. État : BRAND NEW. BRAND NEW Softcover A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. N° de réf. du libraire 2059013

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 38,89
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais

2.

Fred V. Carstensen
Edité par The University of North Carolina Press (2012)
ISBN 10 : 0807857289 ISBN 13 : 9780807857281
Neuf(s) Quantité : > 20
impression à la demande
Vendeur
Pbshop
(Wood Dale, IL, Etats-Unis)
Evaluation vendeur
[?]

Description du livre The University of North Carolina Press, 2012. PAP. État : New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du libraire IP-9780807857281

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 36,70
Autre devise

Ajouter au panier

Frais de port : EUR 3,43
Vers Etats-Unis
Destinations, frais et délais

3.

Fred V. Carstensen
Edité par The University of North Carolina Press (2012)
ISBN 10 : 0807857289 ISBN 13 : 9780807857281
Neuf(s) Quantité : > 20
impression à la demande
Vendeur
Books2Anywhere
(Fairford, GLOS, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre The University of North Carolina Press, 2012. PAP. État : New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. N° de réf. du libraire IP-9780807857281

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 38,06
Autre devise

Ajouter au panier

Frais de port : EUR 10,07
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

4.

ISBN 10 : 0807857289 ISBN 13 : 9780807857281
Neuf(s) Quantité : 2
Vendeur
BWB
(Valley Stream, NY, Etats-Unis)
Evaluation vendeur
[?]

Description du livre État : New. Depending on your location, this item may ship from the US or UK. N° de réf. du libraire 97808078572810000000

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 41,14
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais

5.

Fred V. Carstensen
Edité par The University of North Carolina Press (2012)
ISBN 10 : 0807857289 ISBN 13 : 9780807857281
Neuf(s) Quantité : 2
Vendeur
Books2Anywhere
(Fairford, GLOS, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre The University of North Carolina Press, 2012. PAP. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire CE-9780807857281

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 43,17
Autre devise

Ajouter au panier

Frais de port : EUR 10,08
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

6.

Fred V. Carstensen
Edité par The University of North Carolina Press
ISBN 10 : 0807857289 ISBN 13 : 9780807857281
Neuf(s) Paperback Quantité : 2
Vendeur
THE SAINT BOOKSTORE
(Southport, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre The University of North Carolina Press. Paperback. État : new. BRAND NEW, American Enterprise in Foreign Markets: Singer and International Harvester in Imperial Russia, Fred V. Carstensen, In 1914 the two largest firms in Russia were subsidiaries of American companies. Remarkably, they were almost as large as their parent companies, striking testimony to the potential of the underdeveloped Russian market. Fred Carstensen provides detailed histories of the movement of International Harvester and Singer into this new, profitable, and somewhat forbidding territory. Describing how both sales organizations evolved in Russia, Carstensen relates their development to overall company histories, worldwide growth, changing sales strategies and structures, recruitment and training of employees, and corporate leadership in America and abroad. He finds that both firms entered the Russian market because they needed new outlets to sustain high levels of production and sales. Although there are parallels in their experiences, Carstensen identifies how the responses of the two corporations differed, reflecting the varying strategies and perceptions of company management. Together the case studies provide a test for many of the supposed qualities and patterns of Russian economic history. Contrary to accounts of the experiences of other companies, these firms found the Russian market remarkably rich, developing a level of sales that might have surpassed the American market if war had not erupted. In contrast to the standard view of foreign enterprise, neither company came to Russia because of government invitation or influence but rather because of the intrinsic attractiveness of the markets, and neither firm found the government bureaucracy graft-ridden or the customers dishonest. Carstensen shows that International Harvester and Singer Sewing Machine clearly influenced Russia in a positive way. Both trained large numbers of Russians in modern industrial and marketing procedures and both provided an extraordinary volume of credit on comparatively easy terms to encourage purchase of their products. Indeed, the success of their approach suggests that Russian economic development may have been limited not by weak aggregate demand but by the relative absence of sources of credit. Originally published in 1984. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value. N° de réf. du libraire B9780807857281

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 45,28
Autre devise

Ajouter au panier

Frais de port : EUR 7,78
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

7.

Carstensen, Fred V
Edité par The University of North Carolina Press (2012)
ISBN 10 : 0807857289 ISBN 13 : 9780807857281
Neuf(s) Paperback Quantité : 10
Vendeur
Ergodebooks
(RICHMOND, TX, Etats-Unis)
Evaluation vendeur
[?]

Description du livre The University of North Carolina Press, 2012. Paperback. État : New. N° de réf. du libraire INGM9780807857281

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 45,34
Autre devise

Ajouter au panier

Frais de port : EUR 3,43
Vers Etats-Unis
Destinations, frais et délais

8.

Fred V. Carstensen
Edité par The University of North Carolina Press, United States (2012)
ISBN 10 : 0807857289 ISBN 13 : 9780807857281
Neuf(s) Paperback Quantité : 10
impression à la demande
Vendeur
The Book Depository US
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre The University of North Carolina Press, United States, 2012. Paperback. État : New. New edition. Language: English . Brand New Book ***** Print on Demand *****. In 1914 the two largest firms in Russia were subsidiaries of American companies. Remarkably, they were almost as large as their parent companies, striking testimony to the potential of the underdeveloped Russian market. Fred Carstensen provides detailed histories of the movement of International Harvester and Singer into this new, profitable, and somewhat forbidding territory. Describing how both sales organizations evolved in Russia, Carstensen relates their development to overall company histories, worldwide growth, changing sales strategies and structures, recruitment and training of employees, and corporate leadership in America and abroad. He finds that both firms entered the Russian market because they needed new outlets to sustain high levels of production and sales. Although there are parallels in their experiences, Carstensen identifies how the responses of the two corporations differed, reflecting the varying strategies and perceptions of company management. Together the case studies provide a test for many of the supposed qualities and patterns of Russian economic history. Contrary to accounts of the experiences of other companies, these firms found the Russian market remarkably rich, developing a level of sales that might have suprassed the American market if war had not erupted. In contrast to the standard view of foreign enterprise, neither company came to Russia because of government invitation or influence but rather because of the intrinsic attractiveness of the markets, and neither firm found the government bureaucracy graft-ridden or the customers dishonest. Carstensen shows that International Harvester and Singer Sewing Machine clearly influenced Russia in a positive way. Both trained large numbers of Russians in modern industrial and marketing procedures and both provided an extraordinary volume of credit on comparatively easy terms to encourage purchase of their products. Indeed, the success of their approach suggests that Russian economic development may have been limited not by weak aggregate demand but by the relative absence of sources of credit. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value. N° de réf. du libraire APC9780807857281

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 49,38
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

9.

Fred V. Carstensen
Edité par The University of North Carolina Press, United States (2012)
ISBN 10 : 0807857289 ISBN 13 : 9780807857281
Neuf(s) Paperback Quantité : 10
impression à la demande
Vendeur
The Book Depository
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre The University of North Carolina Press, United States, 2012. Paperback. État : New. New edition. Language: English . Brand New Book ***** Print on Demand *****.In 1914 the two largest firms in Russia were subsidiaries of American companies. Remarkably, they were almost as large as their parent companies, striking testimony to the potential of the underdeveloped Russian market. Fred Carstensen provides detailed histories of the movement of International Harvester and Singer into this new, profitable, and somewhat forbidding territory. Describing how both sales organizations evolved in Russia, Carstensen relates their development to overall company histories, worldwide growth, changing sales strategies and structures, recruitment and training of employees, and corporate leadership in America and abroad. He finds that both firms entered the Russian market because they needed new outlets to sustain high levels of production and sales. Although there are parallels in their experiences, Carstensen identifies how the responses of the two corporations differed, reflecting the varying strategies and perceptions of company management. Together the case studies provide a test for many of the supposed qualities and patterns of Russian economic history. Contrary to accounts of the experiences of other companies, these firms found the Russian market remarkably rich, developing a level of sales that might have suprassed the American market if war had not erupted. In contrast to the standard view of foreign enterprise, neither company came to Russia because of government invitation or influence but rather because of the intrinsic attractiveness of the markets, and neither firm found the government bureaucracy graft-ridden or the customers dishonest. Carstensen shows that International Harvester and Singer Sewing Machine clearly influenced Russia in a positive way. Both trained large numbers of Russians in modern industrial and marketing procedures and both provided an extraordinary volume of credit on comparatively easy terms to encourage purchase of their products. Indeed, the success of their approach suggests that Russian economic development may have been limited not by weak aggregate demand but by the relative absence of sources of credit. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value. N° de réf. du libraire APC9780807857281

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 49,39
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

10.

Fred V. Carstensen
Edité par The University of North Carolina Press
ISBN 10 : 0807857289 ISBN 13 : 9780807857281
Neuf(s) Paperback Quantité : 20
Vendeur
BuySomeBooks
(Las Vegas, NV, Etats-Unis)
Evaluation vendeur
[?]

Description du livre The University of North Carolina Press. Paperback. État : New. Paperback. 295 pages. Dimensions: 9.0in. x 6.0in. x 0.8in.In 1914 the two largest firms in Russia were subsidiaries of American companies. Remarkably, they were almost as large as their parent companies, striking testimony to the potential of the underdeveloped Russian market. Fred Carstensen provides detailed histories of the movement of International Harvester and Singer into this new, profitable, and somewhat forbidding territory. Describing how both sales organizations evolved in Russia, Carstensen relates their development to overall company histories, worldwide growth, changing sales strategies and structures, recruitment and training of employees, and corporate leadership in America and abroad. He finds that both firms entered the Russian market because they needed new outlets to sustain high levels of production and sales. Although there are parallels in their experiences, Carstensen identifies how the responses of the two corporations differed, reflecting the varying strategies and perceptions of company management. Together the case studies provide a test for many of the supposed qualities and patterns of Russian economic history. Contrary to accounts of the experiences of other companies, these firms found the Russian market remarkably rich, developing a level of sales that might have surpassed the American market if war had not erupted. In contrast to the standard view of foreign enterprise, neither company came to Russia because of government invitation or influence but rather because of the intrinsic attractiveness of the markets, and neither firm found the government bureaucracy graft-ridden or the customers dishonest. Carstensen shows that International Harvester and Singer Sewing Machine clearly influenced Russia in a positive way. Both trained large numbers of Russians in modern industrial and marketing procedures and both provided an extraordinary volume of credit on comparatively easy terms to encourage purchase of their products. Indeed, the success of their approach suggests that Russian economic development may have been limited not by weak aggregate demand but by the relative absence of sources of credit. Originally published in 1984. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. N° de réf. du libraire 9780807857281

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 50,41
Autre devise

Ajouter au panier

Frais de port : EUR 3,39
Vers Etats-Unis
Destinations, frais et délais

5 autres exemplaires de ce livre sont disponibles

Afficher tous les résultats pour ce livre