The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

G. Richard Shell, Mario Moussa

Edité par Tantor Media, Inc, 2007
ISBN 10: 1400135303 / ISBN 13: 9781400135301
Ancien(s) ou d'occasion / CD-Audio / Quantité : 0
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Language: English . Brand New. Your projects, programs, and career turn on the difference between no and yes. Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It s about helping others to see things your way-engaging their minds and imaginations.Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether you re introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life. N° de réf. du libraire

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Synopsis : Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way-engaging their minds and imaginations. Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science. In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life.

About the Author: Mario Moussa is a senior fellow in the Wharton School of Business's Leonard Davis Institute at the University of Pennsylvania, where he directs and teaches programs in health care.

An internationally recognized expert in law, dispute resolution, and negotiations, G. Richard Shell is the author of several books, including the award-winning Bargaining for Advantage: Negotiation Strategies for Reasonable People.

Audie Award finalist Alan Sklar has narrated nearly two hundred audiobooks and has won several AudioFile Earphones Awards.

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Détails bibliographiques

Titre : The Art of Woo: Using Strategic Persuasion ...
Éditeur : Tantor Media, Inc
Date d'édition : 2007
Reliure : CD-Audio
Etat du livre : New
Edition : Library ed.

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ISBN 10 : 1400135303 ISBN 13 : 9781400135301
Ancien(s) ou d'occasion Quantité : 1
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Description du livre Nov 01, 2007. État : Used: Good. BEST BUY.LIBRARY COPY, COMES IN VERY NICE HEAVY DUTY CASE, HAS LIBRARY STAMP, CD'S LOOK BRAND NEW.EXTRA CLEAN CASE.CASE-AUD-2. N° de réf. du libraire 714295

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