Language: English . Brand New. Your projects, programs, and career turn on the difference between no and yes. Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It s about helping others to see things your way-engaging their minds and imaginations.Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether you re introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life. N° de réf. du libraire
Synopsis : Part emotional intelligence, part politics, part rhetoric and part psychology, selling ideas is not like tricking someone out of their money. It's about helping others to see things your way - engaging tehir minds and imaginations. Professors Shell and Moussa offer readers a self-assessment for them to determine which persuasion role fits them best and how to make the most of their natural strengths. They also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie and Bono.
Titre : The Art of Woo: Using Strategic Persuasion ...
Éditeur : Tantor Media, Inc
Date d'édition : 2007
Reliure : CD-Audio
Etat du livre : New
Edition : Library ed.
Description du livre No binding. État : Good. Former library audio book. Will have library markings and stickers and possibly no inserts. Plays perfectly. audio book. N° de réf. du libraire 012-5BF6-XX95
Description du livre Nov 01, 2007. État : Used: Good. BEST BUY.LIBRARY COPY, COMES IN VERY NICE HEAVY DUTY CASE, HAS LIBRARY STAMP, CD'S LOOK BRAND NEW.EXTRA CLEAN CASE.CASE-AUD-2. N° de réf. du libraire 714295