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Casino Marketing (Signed and Inscribed by Author)

Gullo, Nick and Rhonda Eade (Edited By)

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ISBN 10: 094282847X / ISBN 13: 9780942828474
Edité par Institute for the Study of Gambling and Commercial Gaming, College of Business Administration, University of Nevada, Reno, Reno, NV, 2002
Etat : As New Couverture rigide
Vendeur Bloomsbury Books (Las Vegas, NV, Etats-Unis)

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A hardcover issued without a dust jacket, showing an early photograph of Las Vegas to the front cover. Signed and inscribed by the author to the first inside blank page: "Randi - Thank you for all of the help you give to me and our poker room. One day, I hope to play poker as well as you. You and Doyle Breenson are my "heros" - Thanks - Your friend Nick Gullo.". N° de réf. du libraire 010326

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Détails bibliographiques

Titre : Casino Marketing (Signed and Inscribed by ...

Éditeur : Institute for the Study of Gambling and Commercial Gaming, College of Business Administration, University of Nevada, Reno, Reno, NV

Date d'édition : 2002

Reliure : Hardcover

Etat du livre :As New

Signé : Signed by Author(s)

Edition : 1st Edition

A propos de ce titre

Synopsis :

This book provides insight and a framework for the implementation of proven Casino Marketing concepts in use in the gaming industry. Casino Marketing 101 addresses such topics as Marketing department organization, property anaylzation, rating systems, customer complimentary criteria, promotions and junkets. The text explains and outlines casino credit implementation and it usage. Casino Marketing 101 details the functions of a casino host and credit executive. This book is a definitive guide to the implementation and operation of the casino marketing department

About the Author:

The book is authored by Nick Gullo, the writer of the industry’s first textbook on this subject in 1980. Mr. Gullo has been a general manager and vice-president of casino marketing for numerous casino operations over a 30-year career.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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