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Titre : Casino Marketing (Signed and Inscribed by ...
Éditeur : Institute for the Study of Gambling and Commercial Gaming, College of Business Administration, University of Nevada, Reno, Reno, NV
Date d'édition : 2002
Reliure : Hardcover
Etat du livre : As New
Signé : Signed by Author(s)
Edition : 1st Edition
A hardcover issued without a dust jacket, showing an early photograph of Las Vegas to the front cover. Signed and inscribed by the author to the first inside blank page: "Randi - Thank you for all of the help you give to me and our poker room. One day, I hope to play poker as well as you. You and Doyle Breenson are my "heros" - Thanks - Your friend Nick Gullo.". N° de réf. du libraire 010326
Synopsis : This book provides insight and a framework for the implementation of proven Casino Marketing concepts in use in the gaming industry. Casino Marketing 101 addresses such topics as Marketing department organization, property anaylzation, rating systems, customer complimentary criteria, promotions and junkets. The text explains and outlines casino credit implementation and it usage. Casino Marketing 101 details the functions of a casino host and credit executive. This book is a definitive guide to the implementation and operation of the casino marketing department
A propos de l'auteur: The book is authored by Nick Gullo, the writer of the industry’s first textbook on this subject in 1980. Mr. Gullo has been a general manager and vice-president of casino marketing for numerous casino operations over a 30-year career.
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Vendeur AbeBooks depuis : 27 mai 2008
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