The College Textbook Publishing Industry in the U.S. 2000-2022

Albert N. Greco

ISBN 10: 3031304144 / ISBN 13: 9783031304149

Edité par Springer International Publishing, Springer Nature Switzerland Mai 2023, 2023

A propos de cet article

Neuware -This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks).Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 160 pp. Englisch.

N° de réf. du vendeur 9783031304149

Détails bibliographiques

• Titre: The College Textbook Publishing Industry in the U.S. 2000-2022
• Éditeur: Springer International Publishing, Springer Nature Switzerland Mai 2023
• Date de parution: 2023
• Langue: anglais
• ISBN à 10 chiffres: 3031304144
• ISBN à 13 chiffres: 9783031304149
• Reliure: Buch
• État de l'article: Neu

A propos de ce titre

Synopsis

This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks).

À propos de l?auteur

Albert N. Greco is Professor of Marketing in the Gabelli School of Business at Fordham University, USA. He is the author or editor of nineteen scholarly books, ten professional books, and more than thirty journal articles. He has lectured about book publishing at Harvard University, The World Bank, and The Library of Congress.