Language: English . Brand New Book. Consumer spending accounts for 69 percent of the U.S. gross domestic product, or over $11 trillion. Consumer Behavior 2015 assesses how this spending is distributed, the consumer behaviors that affect spending, and marketing techniques used by companies to maintain and expand their markets. Consumer Behavior 2015 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2015 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. N° de réf. du libraire
Synopsis : This volume explores the statistical data and evaluation of consumer behavior for 2015.
Titre : Consumer Behavior 2015 (Paperback)
Éditeur : Richard K Miller Associates
Date d'édition : 2014
Reliure : Paperback
Etat du livre : New
Description du livre Richard K Miller & Associates, 2014. Paperback. État : New. book. N° de réf. du libraire M1577832000