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Cross-Cultural Design: Communicating in the Global Marketplace

Steiner, Henry, and Haas, Ken

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ISBN 10: 0500974233 / ISBN 13: 9780500974230
Edité par Thames & Hudson, 1995
Neuf(s) Etat : New Couverture rigide
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Hardcover, new; sewn binding, paper over boards. N° de réf. du libraire 17751

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Détails bibliographiques

Titre : Cross-Cultural Design: Communicating in the ...

Éditeur : Thames & Hudson

Date d'édition : 1995

Reliure : Hardcover

Etat du livre :New

A propos de ce titre

Synopsis :

Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading communication professionals when handling assignments outside their own cultures. The solutions to these marketing problems are documented here in 309 stunning full-colour images, accompanied by the creators' provocative descriptions of their setbacks, triumphs and discoveries.The works shown range from designs for advertisements, corporate identity programmes, annual reports, films, packages, books, magazines, posters and signage to currency, postage stamps and environmental graphics. Among clients represented are banks, print media, software companies, airlines, governments and manufacturing firms.This anthology is introduced by Henry Steiner's stimulating essay "Spam Sushi and Chameleons", which articulates the issues and provides conceptual ideas for succeeding in the global marketplace. In the pages that follow, the work of such outstanding professionals as Saul Bass, Walter Bernard, Ken Cato, Ivan Chermayeff, Joe Duffy, Alan Fletcher, Dan Friedman, Milton Glaser, Eiko Ishioka, Tibor Kalman, Clement Mok, Erik Spiekermann and Henry Wolf is illustrated and discussed. This unique volume also includes much practical information, a contributors' directory, an extensive bibliography and a thorough index.Cross-Cultural Design will be welcomed as both a thought-provoking exploration of international design and an invaluable reference source for designers, advertising agencies, marketing professionals, business corporations, scholars and students.

About the Author:

Henry Steiner is head of the Hong Kong based design office Steiner&Co. His work had had a major impact on design in the Asia Pacific region and has received worldwide recognition. President of Alliance Grahique Internationale, he is a Fellow of the Chartered Society of Designers and a member of many organizations including the American Institute of Graphic Arts and the New York Art Director's Club. He lectures frequently and serves on design juries internationally.

Ken Haas has been travelling the world on award-winning photographic assignments for the last twenty-five years, including two years based in Asia. His clients include many of the world's largest corporations. His work has appeared in scores of international publications including Newsweek and The New York Times Magazine. He is the author of The Location Photographer's Handbook.

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