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The Drive-in, the Supermarket and the Transformation of Commercial Space in Los Angeles, 1914-1941 (Hardback)

Richard W. Longstreth

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ISBN 10: 0262122146 / ISBN 13: 9780262122146
Edité par MIT Press Ltd, United States, 1999
Neuf(s) Etat : New Couverture rigide
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Language: English . Brand New Book. Richard Longstreth is one of the few historians to focus on ordinary commercial buildings -- buildings usually associated with commercial builders and real estate developers rather than architects and thus generally overlooked by historians of high architecture. Here Longstreth explores the early development of two kinds of retail space that have become ubiquitous in the United States in the second half of the twentieth century. One, external, is devoted to the circulation and parking of automobiles on retail premises. Longstreth analyzes the origins of this development in the 1910s and 1920s, with the super service station and then the drive-in market. The other type of space, internal, was introduced soon thereafter with the single-story supermarket. The most innovative aspect of the supermarket was how its interior was designed for high-volume turnover of a large selection of goods with a minimum of staff assistance. Longstreth focuses on Los Angeles, the principal center for the development of both kinds of space, during the period from the mid-1910s to the early 1940s.This richly illustrated study integrates architectural, cultural, economic, and urban factors to describe the evolution of retailing and how it has affected the urban landscape. N° de réf. du libraire AAH9780262122146

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Détails bibliographiques

Titre : The Drive-in, the Supermarket and the ...

Éditeur : MIT Press Ltd, United States

Date d'édition : 1999

Reliure : Hardback

Etat du livre :New

Edition : New..

A propos de ce titre

Synopsis :

Richard Longstreth is one of the few historians to focus on ordinary commercial buildings -- buildings usually associated with commercial builders and real estate developers rather than architects and thus generally overlooked by historians of "high" architecture.

Here Longstreth explores the early development of two kinds of retail space that have become ubiquitous in the United States in the second half of the twentieth century. One, external, is devoted to the circulation and parking of automobiles on retail premises. Longstreth analyzes the origins of this development in the 1910s and 1920s, with the super service station and then the drive-in market. The other type of space, internal, was introduced soon thereafter with the single-story supermarket. The most innovative aspect of the supermarket was how its interior was designed for high-volume turnover of a large selection of goods with a minimum of staff assistance. Longstreth focuses on Los Angeles, the principal center for the development of both kinds of space, during the period from the mid-1910s to the early 1940s. This richly illustrated study integrates architectural, cultural, economic, and urban factors to describe the evolution of retailing and how it has affected the urban landscape.

About the Author:

Richard Longstreth is Professor of American Civilization in the Department of American Studies at George Washington University. He is the author of City Center to Regional Mall: Architecture, the Automobile, and Retailing in Los Angeles, 1920-1950 (MIT Press 1997), winner of the Lewis Mumford and Abbott Lowell Cummings prizes.

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