Eat This!: How Fast Food Marketing Gets You to Buy Junk (And How To Fight Back)

Curtis, Andrea

ISBN 10: 0889955328 / ISBN 13: 9780889955325

Edité par Red Deer Press, 2018

A propos de cet article

EX-LIBRARY. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or limited small stickers. Book may have a remainder mark or be a price cutter.

N° de réf. du vendeur C-02-01-05-0761

Détails bibliographiques

• Titre: Eat This!: How Fast Food Marketing Gets You to Buy Junk (And How To Fight Back)
• Éditeur: Red Deer Press
• Date de parution: 2018
• Langue: anglais
• ISBN à 10 chiffres: 0889955328
• ISBN à 13 chiffres: 9780889955325
• Reliure: Couverture souple
• Illustrateur: Collins, Peggy
• État de l'article: Good

A propos de ce titre

Synopsis

A provocative follow-up to the bestselling What's for Lunch?, Eat This! zooms in on fast food marketing to children -- an immense industry worth billions of dollars.

Andrea Curtis shows how fast food companies push their unhealthy food and beverages by embedding their sales pitches in everything from Snapchat filters to movies, from videogames to school curriculum. An exploration of media literacy and food literacy, Eat this! looks at what exactly marketing is and touches on the latest strategies aimed at kids, including product placement, advergames, cartoon and celebrity endorsements and school fundraising.

On each page spread, Andrea Curtis provides research-based insights into all aspects of the fast food industry and, perhaps most importantly, offers kids examples and ideas about how they can push back -- taking charge of their own health and well-being.

À propos de l?auteur

Andrea Curtis; illustrated by Peggy Collins