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The Economics of Marketing (Hardback)

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ISBN 10: 1858987954 / ISBN 13: 9781858987958
Edité par Edward Elgar Publishing Ltd, United Kingdom, 1998
Neuf(s) Etat : New Couverture rigide
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A propos de cet article

Language: English . Brand New Book. The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management. Topics covered include the history of marketing, channels of distribution, product strategies, promotion and advertising, pricing policy and limiting competition. This volume will be of interest to economists and those academics working in the field of business and management studies and will contribute to a new dialogue between the two disciplines. N° de réf. du libraire AAJ9781858987958

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Détails bibliographiques

Titre : The Economics of Marketing (Hardback)

Éditeur : Edward Elgar Publishing Ltd, United Kingdom

Date d'édition : 1998

Reliure : Hardback

Etat du livre :New

A propos de ce titre

Synopsis :

The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management. Topics covered include the history of marketing, channels of distribution, product strategies, promotion and advertising, pricing policy and limiting competition. This volume will be of interest to economists and those academics working in the field of business and management studies and will contribute to a new dialogue between the two disciplines.

About the Author:

Edited by Martin Carter, formerly Lecturer in Economics, Leeds University Business School, Mark Casson, Professor of Economics and Director, Centre for Institutions and Economic History, University of Reading, UK and Vivek Suneja, Faculty of Management Studies, University of Dehli, India

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