Exploring Markets | A Very Brief Introduction

Stefan Kühl

ISBN 10: 0999147943 / ISBN 13: 9780999147948

Edité par Organizational Dialogue Press, 2017

Exploring Markets | A Very Brief Introduction | Stefan Kühl | Taschenbuch | Kartoniert / Broschiert | Englisch | 2017 | Organizational Dialogue Press | EAN 9780999147948 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. N° de réf. du vendeur 109666084

Synopsis :

Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment - one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves. The goal of exploring the environment - or, more specifically, exploring markets - is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.

Détails bibliographiques

Titre : Exploring Markets | A Very Brief Introduction
Éditeur : Organizational Dialogue Press
Date d'édition : 2017
Reliure : Taschenbuch
Etat : Neu