Global Business (Hardback)

Mike W Peng

Edité par Cengage Learning, Inc, 2013
ISBN 10: 1133485936 / ISBN 13: 9781133485933
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Language: English Brand New Book. Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books. Written by renowned international instructor and author Mike Peng, GLOBAL BUSINESS is the first truly global business book to answer the big question, What determines the success and failure of firms around the globe? This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world have expanded globally. All-new video cases, world maps, and unique global debate sections help readers view business challenges from a truly global perspective. Available with InfoTrac Student Collections /infotrac. N° de réf. du libraire

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Synopsis : Introduce your students to success in global business today with a strategic approach to international business topics and unique coverage not found in other texts. "Global Business, 3E, International Edition" by renowned international instructor and author Mike Peng, is the first global business book that asks the big question, "What determines the success and failure of firms around the globe?" Peng answers from both an institutional-based view and resource-based view throughout every chapter, bringing an unparalleled continuity to the learning process. The book combines an inviting, conversational style with the latest scholarly research and examples throughout every chapter that reflects the recent global developments. This edition's comprehensive set of cases from Mike Peng and other respected international experts examines how companies throughout the world have expanded globally. All-new video cases, world maps that connect geography and culture to business decisions, and unique global debate sections that draw students into cutting-edge discussions help you teach students to think independently and view business challenges from a truly global perspective. "Global Business, 3E, International Edition's" comprehensive package, including the CengageNOW course management system, helps you teach students to become savvy, effective managers within today's global business landscape.

Synopsis: Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books. Written by renowned international instructor and author Mike Peng, GLOBAL BUSINESS is the first truly global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world have expanded globally. All-new video cases, world maps, and unique global debate sections help readers view business challenges from a truly global perspective. Available with InfoTrac Student Collections http: //gocengage.com/infotrac.

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Détails bibliographiques

Titre : Global Business (Hardback)
Éditeur : Cengage Learning, Inc
Date d'édition : 2013
Reliure : Hardback
Etat du livre : New
Edition : 3rd.

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Peng, Mike W.
Edité par Cengage Learning (2013)
ISBN 10 : 1133485936 ISBN 13 : 9781133485933
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Description du livre Cengage Learning, 2013. Hardcover. État : Good. Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. INSTRUCTORS EDITION ONLY! We are not able to ship internationally. Your satisfaction is guaranteed! Please note that items may contain writing and/or highlighting and may not include CDs, access cards, or other supplementary material. Items ship in quality packaging within 2 business days. N° de réf. du libraire 8800031504100

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Peng, Mike W.
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Description du livre Cengage Learning, 2013. Hardcover. État : Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. N° de réf. du libraire mon0000836812

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Description du livre Heinle, 2014. Hardcover. État : Acceptable. Instructor Edition: Same as student edition but has free copy markings. All text is legible, may contain markings, cover wear, loose/torn pages or staining and much writing. SKU:9781133485506-5-0-12. N° de réf. du libraire 9781133485506-5-0-12

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Mike W Peng
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