Its Not How Good You Are Its H

Arden, Paul

ISBN 10: 0714843377 / ISBN 13: 9780714843377

Edité par Phaidon Press, 2003

A propos de cet article

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

N° de réf. du vendeur 00069842974

Détails bibliographiques

• Titre: Its Not How Good You Are Its H
• Éditeur: Phaidon Press
• Date de parution: 2003
• Langue: anglais
• ISBN à 10 chiffres: 0714843377
• ISBN à 13 chiffres: 9780714843377
• Reliure: Couverture souple
• État de l'article: Good

A propos de ce titre

Synopsis

A handbook of how to succeed in life by an advertising guru.

À propos de l?auteur

Paul Arden (1940–2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain's most successful advertising campaigns – including British Airways, Silk Cut, Intercity and Fuji – and famous slogans, such as 'The Car in front is a Toyota' and 'The Independent – It is. Are you?'. In 1993 Arden set up the film production company Arden Sutherland-Dodd and began a successful second career as a writer with a weekly column in The Independent and several publications including Whatever You Think, Think The Opposite (2006) and God Explained In A Taxi Ride (2007).