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Handbook of Developments in Consumer Behaviour (Hardback)

Edité par Edward Elgar Publishing Ltd, United Kingdom, 2012
ISBN 10: 1849802440 / ISBN 13: 9781849802444
Neuf(s) / Hardback / Quantité : 10
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Titre : Handbook of Developments in Consumer ...

Éditeur : Edward Elgar Publishing Ltd, United Kingdom

Date d'édition : 2012

Reliure : Hardback

Etat du livre : New

Description :

Language: English . Brand New Book. This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable. N° de réf. du libraire AAJ9781849802444

A propos du livre :

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Synopsis : This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought adding geography, neuroscience, ethics and behavioural ecology, to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research including consumer culture, impulsivity and compulsiveness, ethics, behavioural ecology and examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.

Critique: '... this Handbook could be recommended for everybody willing to establish or deepen the knowledge in consumer behavior, discover potential research areas and understand challenges of future consumer research.' --Transfer

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